news
New Longer Irons from Wilson Staff W
ilson Staff has launched the fourth
generation of its ‘Control’ range in the form of the C100 irons. The C100 irons have
been designed to suit golfers looking for a crossover of iron attributes – a player’s club look at address with the added benefit of distance and accuracy-related technologies. An optimised head design with a black PVD finish helps minimise the visual appearance, as well as reducing glare. The irons also incorporate Exoskeleton weighting – accounting for a third of the total head mass – that maximises MOI for increased distance, whilst still maintaining a midsize head to appeal to lower handicap players.
Snedeker getting to grips with Lamkin
2012 FedEx Cup winner, who has played with Lamkin grips throughout his career. “I couldn’t be more excited to finalise Lamkin’s team of brand ambassadors with the addition of Brandt Snedeker,” said Lamkin CEO, Bob Lamkin. “As a family-owned business, it’s incredibly important that we align ourselves with players that not only share our passion for golf, but also represent the integrity and authenticity that are hallmarks of the Lamkin brand. Brandt’s conduct and accomplishments on and off the course make him an exceptional representative of our core brand values.” In addition to continuing to use Lamkin golf grips, Snedeker will be prominently featured in a number of Lamkin’s upcom- ing advertising, promotional and social media campaigns. He will also advise on product development and player testing feedback.
L
www.LamkinGrips.com
GoKart kicks off the season with customer savings
amkin has announced the addition of Brandt Snedeker to its team of brand ambassadors. The agreement formalises the company’s long relationship with the
“Based on our extensive player test results, the C100 is one of the longest-playing
irons on the market,” said Michael Vrska, Wilson Golf’s global director for Research and Design. “The Exoskeleton technology makes the irons very powerful and easy to hit, and when combined with the midsize head, it provides the perfect blend of control and distance for golfers who want to get down to a single-figure handicap.” The C100 irons sit in the middle of Wilson Staff’s F-C-D (Feel-Control-Distance)
system that encourages golfers to find the irons that suit their individual playing styles. ‘Feel’ players who value precision and shot-shaping will be most suited to the FG Tour M3 irons launched late last year, while at the other end of the spectrum, ‘Distance’ players who demand extra yardage, forgiveness and confidence at address are advised to be playing with the D-100 irons. The C100 irons suit golfers looking for a balance of forgiveness, power and shot-making capability.
www.wilsonstaff.com 24 SGBGOLF F
rom now until the beginning of May all sales of GoKart electric trolley sets will include a transit bag free of charge. This will result in a customer saving of £23. Its inclusion in the deal makes GoKart a more attractive
proposition for golfers and this value-added offer will surely be attractive in Pro shops. The trolley itself retails for a price of £269 (£299 for the
Automatic). Lithium options are also available.
www.gokart.co.uk
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