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USA
Deal Maker of the Year Awards 2013
WINNER - OLEG FIRER DEAL: Net Element acquires Aptito
NAME: Oleg Firer COMPANY: Net Element ADDRESS: 3363 NE 163rd Street, Suite 705 North Miami Beach, FL 33160
TEL: +1 305 507 8808 BIO
Mr. Firer started in the payments business in 2002 with a partnership investment in GM Merchant Solutions (“GM”) a small New York based independent sales organization (ISO), where he later assumed the role of CEO for the Company. During his tenure, Mr. Firer was responsible for developing high growth strategies, both in direct and indirect sales channels. In 2004 Mr. Firer merged the company with Atlantic Synergy, another ISO, renamed the company to Acies, and led the new company through an initial public offering.
In 2007, Mr. Firer was approached by an investment company to establish and lead an investment division focused on financial services. Star Capital Management (“Star”) was created for this purpose and under Mr. Firer’s leadership, Star successfully pursued numerous initiatives, including the deployment of a multi-million dollar merchant receivable factoring program, the acquisition and complex restructuring of numerous merchant portfolios and distressed companies in the payment processing industry.
In 2011, Unified Payments purchased payment-processing assets of Star, and Mr. Firer’s was retained as the Executive Chairman to provide the leadership and guidance necessary to become an established leader in the payments processing industry. Mr. Firer has grown the company to generate annual processing revenues of over $60 million and become one of the top acquirers in the United States as rated by Nilson Report.
Through his past experience, Mr. Firer embodies an experienced leader with the knowledge and capabilities to lead the growing company into the future with great expectations. The success he has had in the past includes experience as a senior operations manager, building presence and generating profitability in highly competitive markets. He also has proven achievements in new product launch, new market development and establishing market presence.
DEAL OVERVIEW
Net Element International, a technology-driven group specializing in electronic commerce and mobile payment processing recently announced the completion of its acquisition of next generation, cloud- based point of sale platform for restaurants, Aptito; an acquisition that brings innovative technology and a differentiating product offering to Net Element’s subsidiary, TOT Group, through which the newly- formed Aptito, LLC will be operated.
Aptito, is the new generation of smart, customer engaged, patent pending payments platform, mobile Point of Sale (mPOS), mobile commerce application. Through its disruptive, cloud-based payments platform, Aptito offers merchants an innovative,
socially driven, all-in-one digital software solution that offers a complete package of features for the food-service industry. Aptito’s Restaurant mPOS solution provides restaurants with tools to increase sales, productivity, and
staff scheduling, customer loyalty. The
company’s suite of fully linked tools enables inventory management, complete payroll,
patron reservations and digital menu capabilities. Aptito is an ideal solution for our hospitality merchants who are anxious to increase revenue per table and grow their customer base. Restaurants world-wide are facing similar challenges to acquire new customers, maximize the spend per visit and improve customer service while reducing staff costs. This acquisition will be a strategic addition to TOT Group and one
that delivers a compelling solution and a competitive edge. A self-starter and successful entrepreneur, CEO Oleg Firer has garnered both public and private company business experience in the fields of payment processing, online banking, wireless communications and wireless products. The success Mr. Firer has had in the past includes experience as a senior operations manager, building corporate presence and generating profitability in highly competitive markets. He also has proven achievements in new product launch and new market development.
Net Element International (NASDAQ: NETE) is a
global technology-driven group specializing in electronic commerce, mobile payment processing and content monetization. Net Element International owns and operates a global mobile payments and transaction processing provider, TOT Group, as well as several popular content monetization verticals. Together with its subsidiaries, Net Element International
enables ecommerce and content-
management companies to monetize their assets in ecommerce and mobile commerce environments. Its global development centers and high-level business relationships in the United States, Russia and Commonwealth of Independent States strategically position the company for continued growth. The company has U.S. headquarters in Miami and international headquarters in Moscow.
Both sectors which the company focuses on have showed incredible growth in the recent years. The payments division have showed significant growth in the recent years and we were recognized by Inc. Magazine list as the #1 fastest growing privately held company in 2012. Mobile technologies will be the major catalyst driving the payments industry and Net Element’s strategic position will surely benefit them in the coming years. Rapid growth of the digitally connected audience and rising e-commerce adoption rates will be the major driver of Net Element’s content monetization business.