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UK
Deal Maker of the Year Awards 2013
for 30% of the shareholding
Other PE type firms were very aggressive in their approach and didn’t really see our full value as individuals and how we saw that value down the line.
Q
How were the challenges or difficulties overcome?
By being upfront with every potential investor from day one. This made it clear what they were getting into. We did not really want a Non-Ex Chairman and as part of the deal but we had to get one. The BGF has a talent network, which is very impressive, and I have to say they were very helpful in finding the right chairman for us and we are delighted with our choice, Paul Gilbert.
Q
How does the transaction fit in with your overall business strategy?
The investors are fully backing our growth plans and are happy to let us get on with it. The investment has allowed us to fast track our growth decisions and therefore we are very excited about the immediate future.
Q
What are your plans following the transaction?
To purchase more stock lines and increase our coverage throughout the UK, whether that be online, in-store or through our mail order catalogue.
We also are investing in customer service through technology and delivery therefore allowing a much better customer experience.
What are your thoughts and predictions within your sector for 2014 and beyond?
Q
I believe fewer companies will gain more market share, and the weaker companies/ smaller independents will struggle.
building sector is on the up and people are certainly buying homes, therefore the growth in sales will continue for the strong players.
Contact details: Louisa Bradshaw PR Executive
Louisa.Bradshaw@betterbathrooms.com 0844 484 7678 ext 4096
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The investment has allowed us to fast track our growth decisions and therefore we are very excited about the immediate future.
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