THE SOCIETY OF SHOE FITTERS Happy Many Returns…or not! M
any shop staff are not professionally trained to recognise the difference between a faulty shoe and an abused shoe.
The only winner in this situation is the consumer as they walk away with a new pair of shoes or a credit note. Parents rarely admit their children are at fault and expect shoes to stand up to any harsh wear and tear thinking children’s shoes are indestructible.
The most common return is of
course scratched (or even worn out) toe caps. Retailers are bullied into taking shoes back and then expect their suppliers to recompense them when it is not the fault of the shoes. It’s a ‘lose-lose’ situation.
The Society of Shoe Fitters asked Ouch
Creative to design a show card to help shop staff in this difficult position.
The show card illustrates worn out toe
caps and explains that the toes of shoes should not be used as a brake on swings, bikes or ride-on, as this part of the shoe is not designed to strike the ground.
All SSF members have been sent this
show card free of charge as part of their membership, but for non-members who would like a couple of copies, simply send a cheque for £5 made payable to the Society of Shoe Fitters (or email for bank details) to cover printing, postage and packing.
secretary@shoefitters-uk.org
If you would like to join us and would like access to our help and support, contact us now… (
www.shoefitters-uk.org or Email:
secretary@shoefitters-uk.org)
24 • FOOTWEAR TODAY • SEPTEMBER 2013
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