Other brands who debuted their
spring/summer offering at the show including new launch Lizianne, children’s specialist Pippo, lifestyle brand O’Neill, Babycham, Paradigma and Högl to name but a few.
In Select, the area of the show dedicated to
men’s contemporary footwear and apparel, Moda regular Superga reported a positive show. Fraser Hamilton, brand manager said: “This is an important show for us, it’s a staple in our calendar because we know buyers see it as an important part of their season. We had a really good show, with the first day in particular bringing in some big orders.”
They were joined in Select by newcomers
K-Way, Plimsoll and new to the UK, ethical footwear brand Inkkas who were all well received at the show.
What the exhibitors told Footwear Today: "Skechers had a wonderful MODA show, one of our
busiest ever, with many new accounts opened. We also re-opened many accounts as our great new product lines such as Go Walk, Skechers Memory Foam and Relaxed Fit offer great sell through and return for retailers. We look forward to the February show !" Peter Youell, Managing Director, Skechers UK & Ireland.
“In general footfall at Moda appeared to be lower than
previous years with less buyers visiting to review brands prior to their buying appointments. Overall, as a group, we were pleased with the level of orders placed at the show, along with the outstanding feedback on the early sales out performance of this Autumn’s premier collection of Gerry Weber”. Jennie Petchey, Brand Development Manager, Josef Seibel Group.
“MODA was a huge success for Chatham. We launched
our Summer 2014 shoe range at the show, which was received brilliantly by the buyers - we had the best response ever to our key summer collection and far exceeded last year’s forwards written, with sales increasing by an impressive 70%. MODA was the perfect launch platform for the range because we were able to attract a wide range of retailers and have signed many new distributors and retailers as a direct result of the show. We’re planning for strong growth and MODA was a great indicator – we’re feeling extremely confident about the year ahead.” Phil Marsh, MD Chatham Marine.
"Moda seemed quieter in the aisles, but I suppose with back to school and holidays that’s to be expected. The response to the Mjus range was very positive and from the show some great new accounts have been opened." Gus Marshall, Crosby Shoe Agencies.
“Moda was extremely busy for us on the Sunday & As well as proving to be another successful
season for sales, Moda’s strongest seminar programme to date saw more than 20 speakers cover a range of different topics from visual merchandising to social media whilst the best of the season’s footwear styles appeared live on stage at the Hall 20 Catwalk Theatre.
Reflecting on the show, Sean O’Connor, event
director for Moda Footwear said: “It has been a great show with everyone feeling a renewed sense of optimism. People seem to be ready to invest in themselves and the sector once again.”
The next edition of Moda will welcome
autumn/winter collections back to the NEC Birmingham between the 16-18 February 2014.
Monday in particular. Cork wedges & summer boots being popular choices for both our existing & new stockists. Our Softino’s brand has taken a huge step for SS14 with sneaker & pump styles dominating the orders – we opened a significant amount of high quality accounts who commented that the quality & simple styling hit the right note with their customers.” Ashley Fly, Fly London.
Gardiners of Gloucesterwere delighted with the
turnout for the Moda show and the reaction of customers to their new ranges. Group CEO James Gardinersaid that the weather over the past few weeks had cleared stocks and given retailers that extra confidence for future trading. James was delighted that so many key existing customers visited their stand, but also at the amount of new accounts opened.
Karl Morgan, Gardiners National Sales Manager said that customers seen both before and at the show, had commented on the diverse range offering they can now buy from the group. Karl went on to say that he was “quietly confident the order book will reflect the new confidence retailers have in the ranges offered.”
Ben Gardiner, group buying directorsaid
For more information please visit the Moda website,
moda-uk.co.uk
“Confidence by retailers in the groups own brands and their brand partners, has resulted in retailers coming on board for more of their product mix.” Ben was confident that spring 2014 was going to be strong for the group.”
SEPTEMBER 2013 • FOOTWEAR TODAY
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