by Terry Matthews-Lombardo, CMP
How to incorporate celebrities into sporting events. L 38
et’s face it - having an athlete or celebrity at your event adds a touch of sizzle that can go a long way in making your function remembered. All ideas start out sounding fabulous, but there are plenty of things to consider when discussing the pros and cons of reaching out to the ‘sports gods’ or even Hol- lywood for some participation in your one-of-a-kind event. Here are just a few thoughts to ponder on this topic: • Don’t approach an athlete during their playing season: Don’t
even think about it. That’s when they make their money and also when their fate, good or bad, is determined for another sea- son.
• Do some homework: Find out what your target athlete does when their season is over. Where’s home? Where are they trav- eling? Are they connected to any charity that your organization might be able to team up with and support during your event? If you offer to make a donation to their charity or foundation
MIDWEST MEETINGS SUMMER 2013
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