How Smart Are You? by Rita McClain
Just the tip of the iceberg.
A 12
s I excitedly sat down to read my fi rst article published in Midwest Meetings I realized that I had just touched the tip of the iceberg of knowledge and skills that meeting planners apply to every meeting. This iceberg includes knowledge of food and beverage, con-
tracts, negotiating, concept and design, fi nances, coordinating suppliers, objectives, government regulations, economic changes, logistics, and meeting the needs of the organization and the attendees. Did I forget anything? Is your head spinning yet? As I continued to think about the iceberg comparison, I decided my second article would go below the waterline of the iceberg through a series of questions to reveal knowledge and skills hidden below. So put on your meeting planner thinking cap, which I imagine seldom comes off, and good luck as the educational journey continues to explore the hidden portion of the iceberg.
MIDWEST MEETINGS SUMMER 2013
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