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Thou


shalt not take any venue storage space for granted


AND always carefully review the parking options.


thing because it’s a Coke® stadium? Most of these venues have offi cial partners


and you must be aware of them and respect their in house rules. Same goes for the venue logo - ask permission fi rst. And fi nally regarding signage, when you do print anything, SIZE MATTERS - PRINT LARGE AND WIDE!


5. Hire a professional emcee to work the loudspeaker system. In larger stadiums or venues this might be necessary for introductions, on fi eld play by play,


music, etc. For help in fi nding a good sportscaster/host, ask the venue for a list of their freelancers, contact local TV/radio personalities or possibly even go to a local high school or college that has a broadcast program. Please, for everyone’s sake, do not use your company’s CEO for this job even if he believes he’s as good as anchorman Ron Burgundy.


6. REPEAT AFTER READING THIS: Thou shalt not take any venue storage space for granted AND always carefully review the parking options. Just like


in hotels, storage space is at a premium and almost always fully locked. Assume you will have no access to it unless you’ve made arrangements for same, prefer- ably in writing. Regarding parking, well, this can be a whole other matter so be forewarned and carefully review the options. Arrivals, departures, handi- capped parking, busses, truck drops - these can all be challenging and might even require the assistance of paid parking attendants.


In the end, you need to treat contracting a sports venue no different than deal- ing with hotel facilities. Cover all details in writing, but even things that you’ve never had to think of before like pre-programmed automatic sprinklers that may come on during your event and take an act of God (or hard to fi nd stadium manager with the one and only key) to turn off, access to concession stands as well as the coveted ice makers that are almost always locked up inside same, hiring grounds crews, bathroom attendants, and the list goes on. Ultimately you will be putting an event resume together for this just like you would for any function you hold in the hotel, so use the same logic and planning that have already proven you to be the smart planner that you are!


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