and pine cones. If it is spring, summer or fall create a farmers mar- ket using vibrantly colored fresh fruit, wildflowers and vegetables. “We are doing a lot of ‘garden’ and ‘park-themed’ parties. Per-
haps it is the time of the year, but everyone is asking for fresh green- ery, fresh floral and park settings,” said Becky Harris, CSEP, Direc- tor of Sales with Event Lab, LLC. “I think the trend for all this is coming from being ‘green’ and ‘recycling.’ ‘Organic’ and ‘Farm-to- Table’ are all buzz words right now. We are designing our events to be a bit more eclectic with re-claimed items and recycled vessels, tables and fabrics.”
Corporate Placement & New Twists On Old Themes Harris says they are also using corporate
products in buffet tablescapes to tie in brand- ing and messaging. This also plays into the vintage trend. They just did a big vintage car- nival and re-worked the usual color palette. The use of sky blue, silver and red instead of the typical circus colors made the theme fresh. The look was old-fashioned with a modern ap- proach. Another event incorporated a lot of chalkboard art, tree trunk tables, black leather furniture and white ceramic taxidermy that they called “Bavarian Chic.” Budget Friendly Ideas Lighting is still the rage and a relatively inexpensive way to make a big impression. “One of our designers just made a really awe- some light sculpture using translucent garbage bags; the concept of using everyday materials in the décor is very appealing,” says Harris. “If you are going to rent linens, rent them in the trend colors of the season; this makes the room feel fresh and in season. If you are do- ing a tried and true theme, refresh the color palette to add a unique twist. Use graphic geometric patterns in the linens, pillows and lighting.”
Instead of viewing a third party event com- pany as an additional expense, check out your options. In many cases there are cost savings because these companies already have a large inventory of props that are less costly to rent versus buying. “Working with our warehouse selection is generally a very budget friendly approach. I think one also has to be very careful if the cli- ent says they’ll have their staff make the cen-
WWW.MIDWESTMEETINGS.COM 9
terpieces or buy the ‘decorations.’ You need to ask the question how will this incorporate with the overall look and feel of the event?” said Susan Milteer, Account Executive with Event Lab, LLC. For more photos please visit
www.midwestmeetings.com/20/ post/2013/05/
make-your-meeting-pop.html
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