How will iPad affect the publishing industry in the longer term? While that remains to be seen, we can draw parallels and conclusions from how the iPod and digital music affected the music industry.


In 2007, physical sales represented 80% of all music sales In 2010, physical sales represent just 64% Digital sales increased 80% in these 3 years Record stores are closing in record numbers


If these trends were replicated in the book publishing industry, in the next 2 years we may see over $20 billion wiped off the publishing industry’s annual sales figures.


The Telegraph’s Robert Colville says that, “the result might be a golden age for self- publishing, as authors market cheap eBooks directly to consumers. The only physical books that would make a profit, apart from the cheapest of paperbacks, would be super-deluxe collectors’ editions, sold in boutique stores and accompanied by personalized letters from the author.”


Custom-built iPad Apps can cost anything from £25k - £100K ($40K - $157K USD) but it’s now possible to purchase a branded iPad Reader App and self publish your publications into the App using an online publishing platform. This reduces the cost dramatically and there are numerous pricing models to suit different publishers and titles.


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