Apple iPad – Trends and Statistics “People are loving iPad as it becomes a part of their daily lives. We’re working hard


Apple’s iPad is redefining the future of not just mobile media, but also computing devices in general. It has brought in a more enjoyable, intuitive and personal dimension to computing, and gives users the power to use it as a complete mobile computing device… to browse the Web, check and send emails, share and enjoy photos, watch videos in HD, play music, read eBooks, play games and much more, at just 0.5 inches thin and with a starting price of $499 (US) and £429 (UK).


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Steve Job’s confidence is well-founded. In just over 4 months since its launch in April 2010, the iPad had already shipped ` and is the fastest ever consumer device to achieve $1 billion in sales. In tandem with the launch of the iPhone 4, Apple’s latest quarter (April – June) brought in profits of $3.25 billion, a full ten per cent higher than Wall Street analysts had been expecting.


In this report we outline the key trends that have emerged since the iPad launched three months ago, using statistics that were available mid August 2010. We will continue to monitor the iPad statistics and issue an updated trend reports quarterly.


to get this magical product into the hands of even more people around the world.” Steve Jobs, Apple CEO


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