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iPad provides higher conversion rates in eCommerce


According to Shopatron, a global provider of eCommerce solutions for consumer goods manufacturers, sales conversion rates for iPad are much higher than for the other mobile devices.


These findings are based on conversion rates analysis from over 800 branded stores on the Shopatron platform, throughout 35 industries. The average conversion rate from mobile devices like the iPhone, iPod and Android is around 0.37%. The conversion rate for the iPad, by contrast, is 5.5 times more, an average of 2.04%.


Shopatron believes that the conversion rates are higher on iPad because of a “much richer shopping experience with its large screen real-estate and fast connection speeds”.


Companies can publish their digital catalogs into iPad Apps in much the same way you can a brochure, book or magazine, enabling users to click and buy direct from the iPad. As well as a marketing tool that drives traffic to eCommerce websites, these findings suggest that there’s more likely to be a higher sales conversion rate from a catalog on an iPad than on other mobile devices.


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