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iPad is being adopted for commercial applications


Whilst many people believe the iPad is a more entertainment focused device, its adoption is already underway by leading corporations. 50% of the Fortune 100 are now testing and evaluating the iPad - even conservative companies like SAP, Tellabs, Daimler’s Mercedes-Benz and Wells-Fargo are adopting the iPad in order to make workers more productive without risking the security of sensitive customer information.


The degree to which corporate perceptions are changing is evident by the fact that Wells Fargo bank spent 2 years studying the iPhone before allowing its employees to use it for work. The iPad, on the contrary, took just weeks to get cleared. A Zogby International survey shows that more than half of American smartphone users would use the iPad or a similar device for work if they could.


The most popular iPad apps for corporate users, according to ZDNet Asia, are


WebEx for iPad (Free) LogMeIn Ignition (US$29.99) MobileIron Sentry (Free) Office2 HD (US$7.99) Dropbox (Free)


The iPad is also an ideal device to view corporate or promotional literature. Branded Apps housing brochures, product catalogs, maintenance guides and manuals and other publications are an ideal way to communicate with customers and prospects and help build brands. The iPad allows for a more customer interaction on a more intimate level and can work as another touch point in any digital strategy.


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