The top reasons for wanting an iPad support the assertion: 56% — Entertainment 42% — Cool factor 40% — Convenience 28% — Brand (Apple)
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iPad on pace to become one of the most popular mobile devices in history, we believe
Cumulative Shipments Over First Two Years of Product History, Millions
After 12 Months iPod (Legacy): 0.4M iPhone: 6.1M Netbooks: 7.6M iPod Touch: 8.6M Nintendo DS: 8.8M Ipad (Base Case): 13.0M Sony PSP: 14.5M iPad (Bull Case): 16.0M
Source: Company reports, Morgan Stanley Research Source: Business Insider
According to Yahoo’s recent survey on iPad users, most users are from the 30-54 age range (peaking in the 35-44 age group). Some reports suggest a relatively equal split male and female users although Yahoo found that males outnumber females 2:1 among current iPad users on Yahoo’s network.
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