Wired magazine has every reason to be confident. The magazine’s branded iPad app lets readers browse a magazine in the way they would a print copy but with additional video clips and graphics which can be activated with a finger swipe. With Wired’s iPad app priced at $4.99 an issue, more than 66,000 people had downloaded it after just a few weeks of sale compared to its hard copy average total of 82,000 newsstand copies per issue. It’s evident that the sales of Wired’s iPad edition will surpass the print edition in the second half of 2010.


The mammoth jump in viewing/reading time has been made possible because of the iPad’s unique features, which allows a well-designed iPad app to provide a much more interactive, immersive reader experience. John Gapper from the Financial Times Blog explains why Wired’s app, as just one example, is so impressive,


“The most impressive thing about it is the way that it re-imagines the entire magazine format by integrating words, data, graphics, photos and video into a seamless blend. Even the advertisements, complete with videos, seem interesting.”


Increase in eBook sales The iPad has come to the market precisely at a time when eBooks (digital books) have finally come of age. Amazon.com, one of the largest booksellers globally, has just announced that for the last 3 months, eBook sales have been outnumbering sales of traditional hardcover books. In the last month alone, 180 digital books were sold for every 100 hardcover copies. This is in spite of the fact that Amazon’s eBook collection is just a small fraction of the millions of paper books sold on its website.


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In the 3 months that the iPad has been on sale, readers bought more than 1.5 million books for the device from Apple’s online book store. According to ChangeWave Research, the iPad has already captured 16% of the eReader market, shooting past entrenched players like the Sony Reader (10%) and coming up at second place behind Amazon Kindle (62%), which it will soon overtake if current growth rates are maintained.


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