The Morgan Stanley report shows that iPad Internet usage is closer to a PC than a smartphone, which is in part surprising, since users have traditionally preferred to browse the web from their computers. This trend reversal started with the iPhone, and now the iPad is close to turning the tables on PCs altogether.


Global Internet Browsing Share, 4/10 - 5/10


Source: Net Applications, Morgan Stanley Source: Business Insider


TechCrunch have supported this finding with their recent blog reporting a surge in iPad browsing traffic to their website. In April 2010 they found that 1.15% of traffic came from iPads, the fifth most popular browsing device behind Windows machines, Macs, iPhones and Linux machines (surprisingly high given that device wasn’t even a month old). However, 4 months on and the iPad now accounts for 4.51% of TechCrunch traffic, having surged past Linux machines to become the fourth most popular OS, only behind Windows machines, Macs and iPhones.


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