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Getting to the top in the hair industry means sacrifice and long hours. Hours spent travelling, teaching, inspiring, and of course, styling hair. But then there are über stylists that are so much more, such as Antoinette Beenders. This superhuman creates images of stunning beauty, travels the world to demonstrate her innumerable skills, inspires with her editorial work and is also the creative brain behind the professional and consumer campaigns for Aveda. As Aveda Vice President Creative and Global Creative Director, Antoinette knows what it takes to break down barriers, whether creative or corporate. Here, the Velsen, Netherlands born stylist – and British Hairdresser of the Year 2004 – talks to us from New York and shares her insights on how to get ahead and stay ahead…Charisse Kenion

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