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TONI&GUY, TONI MASCOLO, CHAIRMAN/CHIEF EXECUTIVE Toni&Guy, Regent Street

How many franchises does your company have? Toni: We have 264 in the UK and over 450 worldwide.

On average, how many franchises do you open per annum and at what rate are your numbers growing by? Toni: We open 13 on average each year. It has actually decreased over the years, as we now have so many.

How much does the initial set up cost the franchisee and do you help them secure a loan and liaise with the bank on their behalf? Toni: The initial set up cost of a salon will depend on a number of factors including location, size of the salon, etc. The total start-up costs can be anywhere from £100,000 to £300,000, but salons are supported through the process of obtaining a loan at the best rate available for them.

Do you also liaise with estate agents on the franchisee’s behalf, to ensure they get a prime location and property? Toni: Our dedicated franchise team will guide the franchisee through everything from sourcing the best location, to

negotiating a lease, a business plan, loans and legal completion.

What setup and ongoing business support do you give – HR, payroll, IT, PR/advertising, education/training? Toni: Franchisees benefit from an extensive support package including salon design, an allocated regional business manager, HR and customer service teams, as well as in-house business support systems, accountants and PR through our media team. All marketing materials and advertising designs are available free of charge to salons, as well as a list of approved suppliers of retail products and essential salon services. We also run a national advertising campaign in fashion magazines to ensure nationwide brand awareness to our target market.

What area of the country are your franchisees based? Is there a particular part of the UK you want to expand to? Toni: We are always looking to expand and currently have opportunities in

Contact: 020 7921 9000 toniandguy.com 105

the following areas: Bury, Lancashire; Cirencester, Gloucestershire; Henley on Thames, Oxfordshire; Isle of Man; Lichfield, Staffordshire; Perth, Scotland; Slough, Berkshire; Sutton, Surrey; Sudbury, Suffolk; Tamworth, Staffordshire and Torquay, Devon.

Given our current economic climate, why should people franchise now? Toni: Statistics show that franchises are 98 percent more likely to succeed.

Why should prospective franchisees go with you? What’s your USP? Toni: At Toni&Guy we have a 47 year-old successful business model, a global product range, and routes firmly entrenched in education, encompassing our own NVQ qualification. Combined with our affiliation with London Fashion Week and sponsorship of some of today’s most prolific and successful designers, it is ensured that Toni&Guy remains the world’s most famous and successful hairdressing brand. We also currently hold the title Franchisor of the Year as voted for at the Sapphire Awards 2009.

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