kerastraight

PERFECTLY STRAIGHT FORWARD

treatment; it banishes frizz and saves time on excessive blowdrying and styling for up to four months. With the hot summer sun and

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the inevitable humidity it brings the British-owned KeraStraight company is launching a new technology to produce a cleaner, smoother and long-lasting treatment. An exclusive vapour capture technology – incorporating keratin, 22 carat gold and KS Complex – means hair is left feeling lighter, looking more beautiful and needing just two days between application and the first shampoo. This must-have summer treatment

not only gives long-term results to your clientele; it also creates increased revenue per head and encourages new footfall into the salon. KeraStraight is the ultimate in add-on services, which every profit-conscious salon owner should consider. KeraStraight was created (and is

owned) by hairdresser Jez Barnett in collaboration with top Brazilian scientists. The semi-permanent straightening system’s advanced formula was specifically designed to overcome problems stylists encountered with other Brazilian treatments – unpleasant scent, vapour and irritation sometimes caused to client’s eyes. Most importantly, as a UK company,

KeraStraight has attained full European Health & Safety Data Sheets – one of

“This has to be one of the ultimate products for giving beautiful luxurious hair every day;

it’s a client’s dream!” Ken Picton, Cardiff

lients undergo a truly life- changing moment with the KeraStraight hair straightening

BANISH FRIZZ AND SUMMER PROOF YOUR CLIENT’S HAIR WITH KERASTRAIGHT – THE NEXT GENERATION OF BRAZILIAN KERATIN SMOOTHING TREATMENTS.

the only companies in this new market sector to achieve this. So what does it do exactly? Put

simply, it simultaneously repairs and smoothes hair, even after years of damage. KeraStraight rebuilds and reinforces the hair shaft to dramatically improve its quality – an effect which disappears gradually. With Keratin at its heart – a protein

found naturally in the body and responsible for strengthening skin, hair and nails – it has the natural ability to fortify hair. Plus, with 22 carat gold in its formula – a natural heat conductor – it positively affects negative ions, so results are more consistent. Today’s KeraStraight treatment,

redeveloped with KS Complex also protects against environmental stressors and minimises smoke and vapour, making it a treatment which does much more than simply straighten your client’s hair. The treatment ensures a comfortable

application, a beautiful finish and a wonderful feel to the hair afterwards. With the usual three day processing time being viewed as uncomfortable and excessive, KeraStraight’s new formula enables clients to wash and style their hair just two days after application. Depending on length, the treatment

takes between two to four hours to apply and salons are advised to charge clients £150 to £250. KeraStraight is packaged in ready-to-use 50ml treatments, ensuring no wastage from incorrect measurements. Starter packs start from £220.00 + VAT.

Info: Call 0845 459 0026 or register your salon and order from kerastraight.co.uk or kerastraight.com

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