FIRST THERE WAS HAIR COLOUR, NOW THERE IS

EXCLUSIVELY IN SALONS

• ODOURLESS, AMMONIA-FREE • OPTIMISED SCALP COMFORT • OPTIMISED RESPECT FOR THE HAIR* • UNLIMITED COLOUR RESULTS** • UP TO 100% WHITE HAIR COVERAGE

ODS TECHNOLOGY (Oil Delivery System): A breakthrough oil base that optimises the action of the coloration system and helps respect the natural protective layer of the hair†

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For more information on INOA, ask your L’Oréal Professionnel sales consultant, call 0845 6000 122 or visit www.inoa.co.uk

* Helps maintain the hair’s natural level of lipids

** Intermixable shades able to lighten up to 3 levels †

Lipid preservation test. INOA vs. our classic permanent oxidation colorant after 5 applications BY THE BEST HAIRDRESSERS IN THE WORLD

AS SEEN ON TV