organic and natural finish, while reds will reflect amber, cinnamon and copper shades that shimmer and glow. “Blondes are all about diffusion of tone.

Highlights are seamless and fluid with vanilla-esque and cool creamy finishes, warmer blondes looking gorgeous in honeycomb and syrup enhanced hues,” says Sacha. For summer 2010, Technical Director

of Richard Ward’s Sloane Square, London salon, Mario Charalambous, has developed a new colour technique called Cento. “Cento – which means 100 in Italian

– covers up to 100 percent of the hair with multiple colours in one process,” says Mario. “Traditionally, technicians use two or more techniques, each a separate process, to create multiple colour effects; a full head tint and then highlights for example. The Cento result is a bespoke look for each client that perfectly enhances their skin tone, eye colour, natural hair depth and tone.”

AND FINALLY Do your retail sales a favour and remind clients of the many different products that will see them safely and stylishly through summer. Think dry shampoo, cordless straighteners, volume sprays, revitalising sprays, bag accessories, mini- hairdryers – the list is endless, just like your retail potential.

Treat your hair like your skin. To help stop colour fade and dehydration, always apply a specialist UV filter product to protect hair before heading out to the sun or pool.

FIVE TOP TIPS 1

Always use a good shampoo to remove sand, sea salt and chlorine. If ‘surf hair’ is required then use a product designed to achieve it!

Before hitting the beach, use a revitalising serum on the hair; apply and twist long hair up so it can really penetrate, or slick back shorter hair while it works its magic.

2 3

Book an appointment for a clean cut to get rid of dead ends and split ends to help prevent further damage to your hair.

4 5

Image courtesy of Lisa Shepherd

Use a weekly intensive conditioning treatment to rehydrate hair and boost shine.

If you do nothing else – make sure you pass onto clients these five tips for happy summer hair, courtesy of Brooks and Brooks, London.