Bright Ideas: Good Relationships
When it comes to sustainable membership, Maryland’s National Certifi ed Recruiter Trainer and National Historian Libby DallaTezza knows that success takes a lot of R&R – “Recruiting” and “Retaining.” It also takes great teamwork, and it never hurts to have a little fun. Below she shares some of her ideas.
Betty Stahm and Libby DallaTezza, a.k.a., the “R” sisters, perform their recruiting jingle to a Maryland audience.
VFWA: How important are good relationships and good partnerships when it comes to successful recruiting? LD: I can’t imagine being successful with- out the cooperation I receive from my Department. Much of my recruiter training as well as recruiting events and even door- to-door contact have been “hand-in-hand” with Maryland’s VFW members. I am very proud to report that we worked closely in our recruiting eff orts, demonstrating our Commander’s theme of “UNITED WE SERVE.”
If our leadership can demonstrate good relationships and partnerships, hopefully it will set a positive tone for the entire organization.
Our 2014-2015 Membership Chairman Libby DallaTezza
Betty Stahm and I visited Auxiliaries across Maryland singing about recruiting and retaining members - to the tune of the “Green Acres” TV show theme, which seemed appropriate since our Department President’s theme was “Let us show our homegrown love for our veterans.” We became known throughout Department as the “R” sisters. Ladies would ask, “Are you going to sing for us today?” T is year, Membership Chairman Lee Lewis and I are reciting a poem about how 10 Auxiliary members dwindle down to one and how that one recruits a new member and those two each recruit one and so on. T is is the perfect lead in to the “Just One” campaign.
If our leadership can demonstrate good
relationships and partnerships, hopefully it will set a positive tone for the entire organization.
VFWA: What is one of your favorite success stories? LD: I love to tell how the recruiting workshop always seems to exceed the expectations of the trainees. I had a District President walk into a training session to experience only the last 20 minutes. She approached me immediately following the session to say “I only saw enough of the class to know that I need to see the entire training session and I’d like my District to see it as well. Will you please come and do a workshop for us?” Obviously, I scheduled a time to come into her District. At that workshop a neighboring District President visited the training and she also asked, “Will you come to my District, my members NEED THIS.”
VFWA: What advice can you share with other Departments? LD: Pair up your Membership Chairman with your Recruiter Trainer so that each will complement the other. Have them work together at your School of Instruction, District visits and Conferences so that when your Auxiliary sisters and brothers hear “membership,” they will automatically connect it with NCR Training. By combining both and working side by side, Auxiliaries will come to understand that with the NCR Training, membership recruiting will come as second nature. AC
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