drinksint.com JANUARY 2016 DRINKS INTERNATIONAL
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Once again, top ’tenders from 100 of the world’s best bars have helped us compile this report on what’s selling, what’s trending, and what’s hot in cocktail styles
the top end of the business, as evidenced by our World’s 50 Best Bars poll.
We asked bars’ owners and head bartenders to rank their top three best-selling brands in each category. In previous years we have only asked for the number one best seller, but in learning the top three, we are able to get a better picture of sales.
The best-selling spirits,
liqueurs, champagne, beer or water can be measured in bottles used, which provides the most tangible insight into the consuming habits in elite bars.
But, as we know, a best- selling brand, even in the best bars in the world, earns its place on more than taste. The best bartenders won’t serve any old hooch but they are also running a business. So
we too wanted to know the brands that are not necessarily doing huge volumes but have cool-appeal right now. So the trending lists – to borrow from Twitter parlance – are made up of brands customers are increasingly asking for. These could be offering innovation, or might have benefited from a clever marketing ploy. It could be down to word of mouth,
A best-selling brand, even
in the best bars in the world, earns its place on more than simply taste
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