drinksint.com JANUARY 2016 DRINKS INTERNATIONAL
31
The French bubbly’s enduring appeal makes its brands some of the most recognisable to consumers
BEST-
SELLING BRANDS
1
MOËT & CHANDON 2
PERRIER-JOUËT 3
RUINART
6 KRUG
7 MUMM L8OUIS ROEDERER L9AURENT-PERRIER
10 BILLECART SALMON
TRENDING BRANDS
TOP 1
RUINART L2OUIS ROEDERER
3 DOM PÉRIGNON
4 KRUG 5
PERRIER-JOUËT
6 VEUVE CLICQUOT
7 BILLECART-SALMON
8 BOLLINGER
9 DEUTZ L10
AURENT-PERRIER VEUVE CLICQUOT
4 DOM PÉRIGNON 5
f the cocktail offering is the protagonist in the world’s best bars, champagne is a not-to-be neglected understudy. Whether for topping up cocktails (the French 75 is no.15 in our classics list/Champagne Cocktail is no.46), sales by the glass or by the bottle, champagne is a weapon of the cocktail bar’s arsenal. Particularly when opened using a sabre.
Champagne’s importance is not lost on Diageo and Pernod Ricard, which can both offer recognisable brands as part of their packages. This year the LVMH (and Diageo- distributed and part- owned) Moët & Chandon, takes the title of best seller. This is the world’s most voluminous champagne, so it comes as no surprise that it usurped last year’s champ Perrier-Jouët which, though not a top-10 champagne in the wider world, is given a leg-up here by its owner Pernod Ricard, which knows a thing or two about selling to bars.
On the surface the list hasn’t changed much since last year (Krug and Dom Pérignon in, Bollinger and Taittinger out) but looking under the bonnet, we can see that the top half of brands has bunched. A few more house listings here and there for the top-two and Veuve Clicquot being
Looking under the
CHAMPAGNE I
bonnet, we see the top half of brands has bunched
the difference between top and mid-table. In previous years Moët & Chandon and Perrier-Jouët formed a duopoly in this list but this time no brand has a domineering share. In the trending list we get a better insight into what people are asking for and what bartenders like to recommend (or up-sell, as the case may be). Ruinart jumps to a clear first, while Louis Roederer heads a group of brands with similar recent appeal. Interestingly, Moët & Chandon doesn’t even make our top 10. Could it be patrons of the world’s best bars would like to drink a different champagne to the one they can find in every establishment in every country in the world? Take note bar managers: Moët might be what customers get, but it might not be what they want.
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