32 DRINKS INTERNATIONAL JANUARY 2016
drinksint.com
Whether it’s tonic for gin or sparkling for plain refreshment, consumers know just what they want from water
TONIC/WATER T
TONIC BEST- SELLING BRANDS
1
FEVER-TREE 2
1724
SCHWEPPES 3
5 Q TONIC
6 THOMAS HENRY
7 EAST IMPERIAL
8 CANADA DRY 9
BRITVIC
10 CAPI
TONIC TOP TRENDING BRANDS
1
FEVER-TREE 2
4 Q TONIC
5 EAST IMPERIAL 6
1724
7 THREE CENTS
8 THOMAS HENRY
9 CAPI
10 BRITVIC
FENTIMAN’S 3
SCHWEPPES
FENTIMAN’S 4
WATER BEST- SELLING BRANDS
1 SAN PELLEGRINO
2 ACQUA PANNA 3
PERRIER
4 EVIAN 5
VICHY 6
FIJI 7
MOUNTAIN VALLEY
8 HILDON
9 ANTIPODES S10
TRATHMORE
WATER TOP TRENDING BRANDS
1
SAN PELLEGRINO 2
PERRIER
3 ACQUA PANNA
4 ANTIPODES 5
FIJI 6
MOUNTAIN VALLEY
7 TOPO CHICO 8
VICHY
9 HILDON
10 EVIAN
ONIC WATER No brand
commands its category like Fever-Tree. Its grip on the
world’s best bars has only tightened since last year, with 73% of bars stocking the tonic and more than half of the 100 saying it was their best seller.
It seems so obvious. Premium gin needs premium tonic and Fever-Tree provides the answer. With the US still a relatively recent hunting ground for the newly listed company, growth looks set to continue. This is born out by the trending list, which says, in almost 60% of bars that sell tonic water, Fever-Tree is the brand of the moment. The old stalwart brand
Schweppes may have lost some of its higher-end accounts since the premium wave struck, but it is affordable and recognised and has recently introduced premium SKUs. Of our 100 elite bars, 44 said they stocked it as one of their top three tonics, though only 28 named it as their top pour. Fentiman’s, another early premium player, is a solid third among the best sellers in the world’s best bars, with about 10% registering the brand through their tills, while 1724 continues to show presence in our poll, aided by the buoyancy of its partner brand Gin
Mare, which features in our gin lists.
WATER As the long-time sponsor of our cousin The World’s 50 Best Restaurants, San Pellegrino has an infinity with the on- trade. In the high- end bar market, it is also king, with about half of those that stock branded water plumping for Pellegrino. Though as the free table water movement has become established in hospitality- forward bars, the still bottled water market has been affected.
About a third of bars polled mainly use tap or filtered water and if a new trend towards self-carbonation gathers speed, this sector could be impacted too. But for the majority of bars, bottled water provides a branded, profitable solution to customers’ hydration needs. Acqua Panna has displaced Perrier as the second most likely water in our 100 elite bars, but this could be reversed next year if the Trending list is anything to go by.
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