ToolBUSINESS+HIRE A note from The Editor


Is published 10 times a year by:


Airstream Business Communications Ltd, Wiston, Coppice Way, Haywards Heath, West Sussex RH16 4NN, England, UK.


Annual subscription (UK): £35.00 Others on enquiry All Enquiries to the Airstream office: Tel: 01444 440188 Fax: 01444 414813 e-mail: info@airstream.co.uk www.toolbusiness.co.uk


Editor/Director Anne Hall


Advertising Manager Direct tel: 01444 450071 annehall@airstream.co.uk


Assistant Editor Linda Oxley


Editorial/Circulation tel: 01444 440188 editorial@airstream.co.uk


Production Manager David Paddick


Design and Artwork by DEP CREATIVE LIMITED


Printing by GEMINI PRESS LIMITED


As the editor of a print magazine I often have a discussion with those in the trade about the relative merits of print versus digital advertising. Therefore I was interested to read some articles this month reporting on research carried out by neuroscientists on the way our brains react to paper-based content versus electronic media. A study carried out in Canada compared digital to print advertising measuring how


long subjects looked at content, how easy they found it to understand and how motivational it appeared to be. The results indicated that paper can be more impactful and memorable than digital. Print advertising can maximise sensory appeal, offering the ability to deliver rich, vivid images along with tactile stimuli. Providing information in paper format gives the opportunity to communicate more detailed information and may also increase the customer’s comprehension and recall. However, this does not exclude the importance of digital advertising, which has its


own advantages, such as instantaneous access, extensive targeting, and ability to add audio and video, for instance. Print magazines have a history of relationship with the audience where many will


also have developed a relationship to their favourite brands. They have a long shelf life and the experience of reading a print luxury magazine can’t be translated to the digital medium. The internet comes with many distractions and advertising can be untargeted and intrusive. To avoid this, ad blocking software can be installed which can result in indiscriminate blocking of all ads on all sites. It follows then, that the advertising of anything is going to perform best when a variety of media is used. A media mix will


always deliver more impact than using a single medium exclusively. This seems to be increasingly so for many reasons with respect to advertising in digital media. Here at ToolBUSINESS+HIRE we are proud of our quality magazine, which we hope you enjoy reading. However we also have a regularly updated, mobile friendly website, where the advantages of instant access and those all-important links to your favourite advertisers can be utilised. So for your enjoyment this month we have a magazine packed with information including six product reviews. These


reviews are also on our website www.toolbusiness.co.uk with an accompanying video. This edition has a special feature on dust and Peter has written an article outlining the dangers of this often misunderstood hazard, as well as two reviews on dust collectors – the DC 400 Tromb H Class Extractor from Dustcontrol and the Fein Dustex 35MX AC M Class Extractor. He has also tested a Bosch cordless combi-drill with built in connectivity – an intriguing new App to accompany a range of


their tools. Master Abrasives supplied a Zipp Mini Air Sander with a comprehensive range of discs, and National Abrasives have added to their sanding system with some rectangular sanders. Last but not least, Peter has written a review of the new Wera2go system advertised on the front cover of the March edition of this magazine – a very versatile method for carrying their tools. Craig Philips has contributed to our tiling feature this month and we have another insightful article from Ben Dyer from


Powered Now on how to deal with customers. Early next year ToolBUSINESS+HIRE Magazine will be celebrating it’s 25th birthday – watch out for a special anniversary edition. I hope all our readers will enjoy receiving the magazine for many more years to come.


contents


Unsolicited material is accepted on the understanding that Airstream Business Communications Ltd. is not liable for its safekeeping. Although every effort is made to ensure that companies included in this magazine are reputable, Airstream can give no guarantees in this regard and readers must deal with them at their own risk. Entire contents copyright ©Airstream Business Communications Ltd 2010 All rights reserved. Reproduction in any form without written consent is strictly prohibited.


telephone 01444 440188


Product News . . . . . . . . . . . . . . . . . . . . . . . . 2 Bosch Independent Review . . . . . . . . . . . . . . 6 Wera Abrasives Independent Review. . . . . . . 8 The Dangers of Dust . . . . . . . . . . . . . . . . . . 10 National Abrasives Independent Review . . . 10 Dust Control Independent Review . . . . . . . . 12 Fein Independent Review . . . . . . . . . . . . . . 14 Master Abrasives Independent Review. . . . . 16 Talk Shop . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Voice of the Industry . . . . . . . . . . . . . . . . . 20


If you wish to express an opinion on any subject covered by ToolBusiness+Hire magazine you can write to: ToolBusiness+Hire c/o the Editor, Anne Hall, or e-mail (info@airstream.co.uk)


Celebrity Column . . . . . . . . . . . . . . . . . . . . 21 Decorating & Tiling. . . . . . . . . . . . . . . . . . . 21 Show News . . . . . . . . . . . . . . . . . . . . . . . . . 22 Tough Mudder. . . . . . . . . . . . . . . . . . . . . . . 22 Charity News . . . . . . . . . . . . . . . . . . . . . . . 24 Apprenticeship News . . . . . . . . . . . . . . . . . 24 Hire News. . . . . . . . . . . . . . . . . . . . . . . . . . 25 Company News . . . . . . . . . . . . . . . . . . . . . . 26 ToolBusiness+Hire Directory. . . . . . . . . . . 28


Toolbusiness+Hire magazine receives editorial contributions from many different sources, we endeavour to ensure all information contained in the magazine, including claims about products’ performance and any company’s market position are accurate. However we cannot accept responsibility for any omissions or errors in material we reproduce in good faith, either in contributions from individuals or companies, or in advertising reproduced within Toolbusiness+Hire. All information contained within this magazine is provided for general information purposes only and on the understanding that none of the content herein constitutes legal or other professional advice. The application and impact of laws can vary widely depending on the specific facts involved. We have made every attempt to ensure that all information contained within this magazine and our associated web site has been obtained from reliable sources, but all such information is provided “as is”, with no guarantee of completeness or accuracy. We provide no warranty of any kind, express or implied, as regards the information herein, and disclaim all liability and responsibility for any loss that may arise from reliance on information contained within this magazine. In the case of a specific problem or query, professional advice should be sought.


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