Appointment Malta – Yacht Racing Forum 2016
The premier conference for the global yacht racing industry will take place in Malta on 28-29 November. The only major business-to-business conference to bring together the sport’s key players, the Forum encourages business development through quality networking opportunities with decision makers from all sectors of the industry. This annual two-day event draws together sailing’s key personalities and experts to discuss the business of the sport as well as the critical wider issues of sponsorship, television, media, sustainability, new markets and event hosting by venues. Many of the most active brands and stakeholders have already confirmed their participation in the ninth edition of this increasingly popular gathering of the great and the good. It’s not an exaggeration that the Forum has evolved steadily into a must-do event for organisers, sponsors, sailing teams, technical providers, venues, yacht clubs and agencies involved in the yacht racing industry at all levels and in all its many and varied guises. And for those who can arrive a few days
4 SEAHORSE
early, this year’s Forum has the added attraction of being preceded by the 2016 RC44 Valetta Cup.
The 2016 conference is split into four modules 1. Chaired by America’s Cup commentator Tucker Thompson (USA), the opening conference will focus on marketing and media, with individual debates and separate presentations around social media, television and sponsorship. This module will also include
well-informed updates on event and boat branding and design. 2. The second module, on Monday afternoon, will be chaired by Richard Moore (GBR), the founding director of ESA, the European Sponsorship Association and currently CEO of the Alter Group, who will lead a discussion on event management, with a focus on the event manage- ment challenges common to many different sports as well as related issues such as sustainability and its perception. 3. The morning of day two is dedicated to risk management and safety. Sailing has changed
At the top of today’s
owner-funded grand prix scene are the TP52s (above) and a gently
growing fleet of Maxi 72s. A little further down the food chain is the Fast40+ fleet which will see some 15 boats on the startline at the One Ton Cup this month. But how do we persuade competitive Corinthian owners back into events like the Volvo Ocean Race? A good topic for debate in Malta this November…
dramatically over the past five years, with the arrival of faster foiling boats being accompanied by ever-closer action out on the water. Chaired by outgoing Volvo Ocean Race CEO Tom Touber (NED), this seminar will challenge the sport and its participants about awareness of such dramatic change. Are class managers, event organisers and clubs ready to adapt? Where does the sport’s governing body sit and in which aspects will it commit to taking the lead? And perhaps the key area going forward… emerging legal considerations. 4. Chaired by Seahorse editor Andrew Hurst (GBR), the final module on Tuesday afternoon will focus widely on both the top of the sport and the future of yacht racing more generally. At one end of the spectrum this seminar will encompass the resurgence in match racing, the Volvo Ocean Race and the America’s Cup, but of equal significance it will look carefully at ways to encourages growth through- out such a large sporting pyramid. In parallel with the Yacht Racing Forum, the Design & Technology
INGRID ABERY
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