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PW JUNE2016 28-30.qxd:Layout 1 02/06/2016 08:21 Page 30


Event Review parkworld-online.com


Gardaland Hotel


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IAAPA EMEA If you're reading this and feel you missed out by not attending the recent Spring Forum in Italy, fear not, further networking opportunities for IAAPA members in the EMEA region are on the way. On Monday, August 8, the association will enjoy an evening event at Pairi Daiza in Belgium, recognised as one of the most authentic animal theme parks in Europe. Then, the following month, it's the big one, as Euro Attractions Show (EAS) takes place in Barcelona from September 20 to 22 (Tuesday to Thursday). As well as the exhibition and conference, many supporting events, educational sessions and networking opportunities are planned so check out the EAS website (iaapa.org/expos/euro- attractions-show) for all the details and make the most of your time in this fantastic Catalan city.


the Italian park had never bought a licence from Plopsa's parent company Studio 100, Freddi retorted: “Because you are too expensive!” Van den Kerkhof's candid presentation included examples of Studio 100 hits and misses from Belgium, the Netherlands and Germany, where after killing off Holiday Park's Holly the parrot mascot on buying the park in 2010, the company has just engineered his comeback as part of a clever marketing campaign. Steve rounded off his talk by predicting that as consumers face more and more distractions online and on TV, brand owners may turn increasingly to theme parks in order to help them build enduring IPs that can then be exploited across other platforms. So, rather than paying for licences, parks may even get paid for integrating brand owners' chosen IPs! Dinner on Tuesday was enjoyed in a charming family restaurant high above the nearby city of Bergamo, during which some IAAPA members and staff were even spotted playing the piano and dancing in the street outside!


Gardaland tour Who knew it was possible to get round Italy's largest amusement park in just two hours? That's exactly what Spring Forum guests did on Wednesday morning as they were split into four groups for a guided tour of the park, taking in such highlights as the Fuga da Atlantide water coaster, Tornado, Oblivion, Mammut, Sequoia Adventure and Raptor rollercoasters, and the new themed land Kung Fu Panda Academy (see page 48). Lunch at Gardaland Adventure Hotel's Tutankhamon Restaurant brought the 2016 IAAPA EMEA Spring Forum to a close, after which delegates were able to enjoy some free time on the park. “Spring Forum is a good mid-point event for attractions


leaders to gather and experience other facilities prior to the high season,” notes IAAPA EMEA senior vice-president, Karen Staley. “Our hope is that all those that attend this event will go back to their parks rejuvenated with new ideas and concepts for the current and future seasons!” Whilst most did head home after the event, a handful (including senior IAAPA staff such as CEO Paul Noland) stayed on in Europe to attend the IAAPA Institute for Attractions Leaders at Efteling from May 29 to June 3.


iaapa.org/EMEA


RIGHT: Water gun fun at Leolandia BELOW: Gardaland photocall


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JUNE 2016


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