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Expertly done Jora Entertainment rebrands as the Leisure Expert Group


J


ora Entertainment has changed its name to Leisure Expert Group (LEG). The Dutch company is known for its entertainment projects all over the world


including the US, Denmark, Belgium and of course, the Netherlands, “The new name better conveys what we do as a


company,” says Marjolein van de Stolpe-Aniba, managing director, LEG. “We develop projects for theme parks, dance festivals, but also for other entertainment concepts. From idea to realisation. Well-known clients include Wildlands, the Railway Museum, Europa-Park and various dance festivals worldwide. Foreign clients include the Electric Daisy Carnival in various cities in the United States, Djurs Sommerland Denmark, Movie Park Germany and Walibi in Belgium and France. Our work range more or less covers the world map from Emmen to Las Vegas, and everything in between. “We founded the company in 2011 and named it Jora


Entertainment,” recalls van de Stolpe-Aniba. “We started out with four employees and have since then grown into a company of almost 30 team members. We changed the name in 2017 to Leisure Expert Group since the name Jora Entertainment was no longer a reflection of the wide variety of projects within our company. Within the Leisure Expert Group we have four specialised expert divisions, including Design Experts, Technical Production Experts, Stage and Festival Experts, and Seasonal Event Experts.” Van de Stolpe–Aniba says LEG’s goal is to ensure ideas


do not remain dreams and to listen carefully to the wishes of park owners, leisure entrepreneurs, managers and investors: “Do they want to attract more visitors in a season, or to attract a new audience? Maybe they want to ensure that guests stay longer? A clear purpose is the first step towards an operational and marketable idea.” “As a result”, explains van de Stolpe-Aniba, “we deliver design expertise within the leisure industry. We love to


APRIL 2017 37


work and create from a white sheet of paper, but often we advise a client on their ideas to develop new areas, rides or other leisure aspects. We deliver marketable concepts that we can bring from sketch to reality.” Working for such a wide variety of clients, LEG is able


to take on any type of project and create a workable solution from scratch and has assembled a team with skills in many different areas. “During our years at Walibi Holland we have been able


to produce wonderful projects, crowned by our most special event, Halloween Fright Nights,” relates van de Stolpe-Aniba. “We apply our experience and knowledge to and beyond the borders of the Netherlands. We go by the principle of ‘Hit Me.’ That represents hear, idea, tell, make up and evaluate. We listen carefully to the wishes of park owners, leisure entrepreneurs, managers and investors. Do they want to attract more visitors in a season, or attract a new audience? Maybe they want to ensure that guests stay longer? A clear purpose is the first step towards an operational and marketable idea.“


Leisure Expert starts with a ‘blank sheet’ process


A change of name for Jora


Entertainment aims to reflect the firm’s increasingly broad offering with a ‘blank sheet’ development process for a wide variety of park


projects. It is even looking to move beyond parks and into events and festivals. Paul Ruben found out more….


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