Cover Story

• The Joker and Harley Quinn: Step right up and see if you have what it takes to hit the High Striker all the way to the top. Succeed, and you may become an accessory to a bank robbery.

• Lex Luthor: Help Lex short-circuit the city’s power grid through an interactive touch screen game that requires you to break the city’s security codes. Succeed and you be rewarded with an “electrifying result!” PI worked closely with Warner Bros. to incorporate the

right story elements of the DC Comics universe and reflect the character of the villains with the DC Comics Super- Villains Unleashed zone. “The DC Universe is very well known and there is already

a specific artistic style to the world and the characters. We used that as a jumping off point for the look and feel of the zone itself – making sure we had some of the iconic landmarks like the Ace of Clubs, The Daily Planet and other marquees with the goal of putting you right into Metropolis, albeit one under siege.

“From there we spent a

tremendous amount of time with Warner Bros. and Movie World figuring out the right mix of characters that would go into this zone. Some characters, like the Joker, seem like obvious choices, but he’s also in another area in the park – so should he be here as well? Should we feature Mr. Freeze or Captain Cold? Well, that all depends on the villains’ purpose and who’s leading the charge. So again it all comes back to story. “And we really worked hand-in-hand with the Warner Bros/DC team to help craft a story that brings the zone to life in a way that fits seamlessly in the DC Universe. Once we nailed the overarching story we focused on the specifics for each


character and area. How is each character using his special abilities, and why does he need the guest to help, to take over and destroy Metropolis? What fun ways can kids interact with the characters? This was a lot of fun to create.” And it has certainly met with the approval of the park

itself, with Warner Bros. Movie World – Gold Coast, Australia general manager, Greg Yon, enthusing: “The all new DC Comics Super-Villains Unleashed and the Doomsday Destroyer precinct at Warner Bros. Movie World Gold Coast Australia has been hugely popular amongst our guests. A large part of the success of this new attraction is due to the great working relationship we have with Pure Imagination and their creativity throughout the design and build phase. “There has always been a focus on DC Super Heroes at

the park but this new attraction showcases the Super-Villains from the DC Universe and Pure Imagination helped us bring these interesting characters to life through a range of character models each with their own unique interactive areas. “Throughout the precinct guests can assist Super-Villains such as The Joker, Lex Luthor, Bizarro and Killer Croc on their mission to cause mass destruction throughout the park with the use of innovative RFID technology.” Pure Imagination boss, Sanjee Gupta believes the firm’s

future and, in fact, all our futures lies in enhanced reality such as VR, AR and mixed reality, combining different elements. “We see incredible things ahead. For the last five years

we have been quietly working on a fully real-time production pipeline that integrates extended reality technologies such as virtual reality, augmented reality, and mixed reality. We think these are not just the future of entertainment, but it’s really the future for us as human beings. These technologies, in my personal opinion, will have a similar - if not greater - impact on us as the internet revolution. We’ll get to a point where it’s hard to remember life without it. Of course, there are plenty of amazing opportunities for themed entertainment and you’re definitely going to see some pretty incredible stuff from us later this year.” With a client list that reads like a who’s who of big name IP in a leisure market primed for investment in the marriage of blue riband licenses and market leading technology, Pure Imagination Studios is likely to be influencing the look and feel of parks across the world for some time to come. APRIL 2017

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