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COMPANY PROFILE
modern laboratories are a sound basis for the development, testing, qualification and certification of advanced products. The company’s mission is to offer engineering
solutions to customers with emphasis on efficiency, ultra-low noise emissions, and high standards of air quality using advanced technologies. Leadership and agility coupled with innovative design and engineering capabilities have given Petra the competitive edge to bring to market high quality HVAC equipment around the globe. Omar Ali is the director of operations for Petra
Engineering Industries in Jordan and the newly founded UK subsidiary is under the direction of Martin Altenbokum, business development director Europe. Mr Altenbokum has recently appointed sales
manager Anne Melling, located in Yorkshire, technical sales manager Karl Kilford, based in Reading. “We are a small team just at the moment, but
we expect to grow to cope with increasing market demands and challenging requirements raised by customers,” Mr Altenbokum told ACR News. “The work we have undertaken in the UK since 2017 has set the scene to establish Petra as a new
and dynamic force in both the UK and European markets. It has been a challenging period, but we are making positive progress and new products such as our new R290 packaged unit will be pivotal to our progress.” Low GWP refrigerants including natural refrigerants will be reflected in our product range and help to expand the company’s presence in European markets with products reflecting recent requirements imposed on the HVAC industry to protect our environment and building upon the growth of Petra in the US market. Throughout the Middle East and Asia, Petra is associated with some of the most prestigious projects. The company’s vision is driving continuous investment in research and development, product design as well as continuously improved manufacturing processes. Its attention to detail and quality is synonymous with the longevity of its products in service sometimes under the most arduous conditions in offshore applications. The company is not unfamiliar with
international recognition. Recently its project team led by Samir Hamed Alfetiany was recognised at an ASHRAE UNEP event held in Rome for their work on packaged chillers with
integrated air handling units using HFC32 and R290 implemented in projects in Saudi Arabia. The main goal for this project was to develop, design, manufacture and test a new large capacity packaged air conditioner with cooling capacities up to 100kW. Mr Ali describes the success of this project as
a reflection of the innovation and commitment Petra has to developing solutions for challenging environments.
The mission for the UK team is to work closely
with specialist design and mechanical contractors and end-users while establishing it credentials within the M&E consultancy sector. Petra takes very seriously the importance of customers visiting its manufacturing facilities and regularly receives visitors from all over the world – recently this included the President Elect of the Institute of Refrigeration, Mike Creamer. The manufacturing environment includes the
company’s own coil plant, state of art wiring loom manufacture, paint line, sheet metal presswork and fabrication. The company’s philosophy is to continue
to pursue innovation, sustained commitment to outstanding quality, investments in human capital and working closely with its customers.
www.acr-news.com
April 2020
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