Flexible Packaging
An invitation to innovate flexible packaging
Sappi has introduced Algro Guard OHG, a new high-barrier paper-based packaging solution with integrated barriers and heat sealing properties, making it suitable for flexible packaging applications. It has been hailed as the ‘perfect solution for packaging designers and producers’
water vapour into packaged products, making packaging production simpler and more efficient. Thanks to this barrier, there is no longer a
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need to apply special coatings or lamination to obtain a flexible paper-based packaging. With the grease and mineral oil barrier this paper meets the market demand for alternatives to foil and plastics, reducing both costs and environmental footprint. Algro Guard OHG can be used for sealed products without the need for added sealants. It is comprised of more than 80 per cent renewable materials. The one-side coated glossy paper has been specifically optimised for gravure and flexo printing. Its printability makes it an ideal solution for both luxury products and mass production, with the ability to use the same materials across the full span of products. This increases efficiency and streamlines the supply chain, helping brands reduce time to market and costs.
IMPROVED EXPERIENCE According to its first user, Belgian chocolate producer Delafaille, this new paper is the perfect solution for packaging designers and producers, sure to add pleasure to the consumer experience. The company says it is very satisfied with the results. Paul Daems, general manager of
Delafaille, says: “We were developing a package for our new brand, Amusette. We wanted something that would improve the product safety, the user friendliness and the optical appearance. We needed a paper that
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lgro Guard OHG provides integrated barriers that prevent the migration of oxygen and
could enhance our unique design idea, which is similar to a teabag envelope. The package makes the unwrapping and consuming of chocolate a special moment, adding to its overall value and increasing consumer engagement with the brand.” At the same time, Daems was looking for
a way to optimise the production process so mass production would be cost effective and fast. He adds: “Algro Guard OHG turns our design into a premium product. The use of paper instead of foil or plastic makes it user friendly and offers a better haptic experience, without the need for extra steps in the production environment. This gives us the best of both worlds – premium packaging at mass produced prices.”
FLOW PACK Delafaille wanted to be able to produce this new packaging without adding coatings or adhesives, both removing steps and cost from the manufacturing process and
Sappi’s new flexible paper-based chocolate packaging
reducing its environmental footprint. Since Algro Guard OHG is heat resistant, it means that Amusette could be produced as a flow pack. “It is a simple process that is normally applied to foil packaging. With Algro Guard OHG, we can now use the same process with the renewable material paper,” Daems continues. The 92 gms paper protects the product and is easy to use in a packaging production environment. Daems points out: “The objective was to provide the consumer with a pleasant surprise when they open the chocolate box, and Algro Guard OHG does just that.” Algro Guard is part of a product family
designed by Sappi to enhance the ability of packaging to protect food products and improve their safety, while at the same time removing steps from the production process. This includes Algro Guard M, a packaging paper with a mineral oil barrier that recently received a PPI Award for Advances and Innovation. “Algro Guard OHG is another example of
Sappi’s dedication to packaging innovation,” reports René Köhler, head of business development at Sappi Packaging and Speciality Papers. “Algro Guard OHG is a glossy, white, wood-free paper suitable for contact with food as per the recommendation of XXXVI BfR (German Health Administration) and the foodstuffs laws of Austria as well as the U.S. Food and Drug Administration. We are proud of the spirit of our team that makes this and other Sappi products unique in the marketplace.”
Paul Daems, general manager of Delafaille chocolate company
www.sappi.com June 2016 23
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