Flexible Packaging
Parkscribe steam bag
PACKAGING
FOR CONVENIENCE: PARKSIDE SOLUTIONS FOR TIME-POOR CONSUMERS
Speciality packaging manufacturer, Parkside, is tapping into the increasingly popular convenience trend by offering a new range of food packaging solutions for those with little time and who require more on-the-go solutions
ackaging designed for consumer convenience is a major selling point for food packaging manufacturers today. Whether it is portion control, food-on- the-go or easy handling, consumers are increasingly seeking out products that cater to their lifestyles. Convenience is one of the fastest growing grocery retail trends globally and the market is now said to be worth £37.7bn, up 5.1 per cent on last year, according to IGD Retail Analysis.
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The increase in the number of smaller households, consumers working longer hours and the rise of millenialls seeking work life balance and increased leisure time, all create new opportunities for food and beverage packaging manufacturers. Features such as ease of opening, recloseability, portability and ease of dispensing have been found to influence the purchasing decisions of consumers. Parkside is building on this and targeting time-poor consumers with new solutions for brands and retailers. The UK- headquartered company has recently launched the Parkscribe family of cook ready solutions, which includes its steam bag, sandwich wrap and pour pack designs. Rivalling existing packaging formats in the convenience products sector, Parkscribe Steam is a self-venting, microwavable steam bag for frozen vegetables.
Paula Birch, head of sales at Parkside, says: “More
consumers shop 'for tonight' or for the next couple of days, which has created a clear demand for
portion-sized, fast and convenient
22 June 2016
home cooking solutions. Parkscribe Steam packs can be manufactured to incorporate any number of compartments, giving brands and retailers complete flexibility, whilst enabling consumers to choose the number of individual packs they wish to use, cutting food waste and addressing portion control issues. “What makes this product unique is its self-venting capability. Parkscribe Steam utilises a special food safe lacquer and a lasered registered seal in the pack that degrades under heat and pressure to self-vent, allowing the contents to be cooked in a microwave without the consumer having to burst, cut or open the pack prior to cooking.” For time-poor consumers looking to eat lunch on the go, the new Parkscribe sandwich wrap offers ease of use and handy portability. According to research by The Pack Hub, 81 per cent of consumers experience frustration when opening packaging. Parkside’s sandwich wrap is easy to open, offering consumers a hassle-free, on-the-go snacking solution. Parkscribe wrap is a flexible pack which features several laser cuts to create an easy open design, no fuss, no mess solution, so that consumers can simply tear away the packaging with ease to reveal the goods inside.
Parkside’s laser-scribing technology allows retailers to opt for an integral opening of any size, shape or position as part of the pack design. This replaces the need for costly tear strips and closures in packs and lowers costs through optimising line speeds.
The Parkscribe sandwich wrap
Birch continues: “Whilst the primary function of packaging is to protect and preserve food, meeting the convenience needs of consumers should also be important to retailers and food manufacturers who want to succeed in this competitive sector. They need to differentiate their product offering beyond the more standard packaging choices and address changing lifestyles.
“Parkside has invested significantly in developing new innovative products which enable brands, retailers and converters to meet the needs of time conscious consumers as well as delivering the supply chain efficiency and performance required from modern packaging design.”
PACKAGING HAS A BIGGER ROLE TO PLAY
Packaging is evolving due to changes in demographics, lifestyles and eating patterns. As a result, consumers now expect packaging to be much more functional and responsive to their personal and social needs,
complementing their lifestyles. Today, packaging no longer simply transports food from A to B, it has a much wider role to play in the way consumers live their lives.
Parkside is a speciality packaging manufacturer specialising in printing, lamination, laser, thermal and sustainable solutions for the food, drink and tobacco packaging industries. Established for over 40 years, the company is a global supplier with manufacturing sites in the UK and Asia.
www.parksideflex.com www.convertermag.co.uk
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