drupa 2016 Review The global
excellent business deals, promising contacts and a positive spirit for the global print industry. Despite this, some companies told Converter that it was a very slow start to the event and stand positions in the quieter corners of the furthest halls meant that overall footfall was less than was hoped for. Some 260,000 visitors from 188 countries and
print industry comes together A
s the 11-day trade fair drew to a close on June 10 the 1,837 exhibitors from 54 countries unanimously reported
around 1,900 journalists from 74 countries filled all 19 halls at Messe Düsseldorf. Headline figures produced by the visitors’ survey also highlighted: 54 per cent of visitors came to drupa 2016 with concrete investment intentions; 29 per cent placed orders during the event; and 60 per cent found new suppliers there. The development in visitor attendance (in 2012 the number reached 314,248) reflects the worldwide consolidation across the industry, claimed the organisers. “Customers – with very few exceptions – no longer come with large delegations or as part of a company outing. It is rather the top managers that travel to Düsseldorf today,” explained Werner Matthias Dornscheidt, president and CEO of Messe Düsseldorf. Totalling 76 per cent, the number of international
visitors was up 16 per cent from four years ago. This is thanks to Asian visitors; 17 per cent of international visitors came from this continent alone, compared to 13.6 per cent in 2012. Here, India accounted for the largest share, with China close behind. The leading European countries were Italy, France, the Netherlands and the UK.
POSITIVE VERDICT FOR SIDE EVENTS Meeting with high demand was the programme of accompanying expert events with the drupa
The atmosphere at drupa 2016 can hardly be topped, said the organisers, and the feedback has been extremely positive, with hundreds of business deals made and many more expected to come. The event has been hailed ‘a resounding success’
cube, drupa innovation park, 3D fab + print, touchpoint packaging and Printed Electronics and Solutions. Almost 3,500 visitors flooded into the cube over the 11 days; in particularly high demand were the keynotes by Frans Johansson (founder and CEO of The Medici Group), Silas Amos (founder of Silas Amos Design Thought) and Shane Wall (chief technology officer HP and global head of HP labs). The Creative Day, organised by Messe Düsseldorf in cooperation with W&V, which addresses marketers and creative workers in particular, was even sold out; the C-Level Sessions specifically targeting executives were also fully booked. The drupa innovation park (dip) displayed
ready-to-market applications for Augmented Reality in field service and in advertising, but also successful examples for multi-channel campaigns. The crucial insight from the content- driven dip 2016 was that print creates content and added value.
DRUPACITY: AN EXPERIENCE FOR ALL Düsseldorf was turned into ‘drupacity’ throughout the event, with mini exhibitions, 3D events, discussion forums and a ‘rolling lab’; thousands of visitors had live and hands-on experience right in the city centre. Boris Neisser, general manager at the trade association, Destination Düsseldorf, which organised the drupacity programme, commented: “Our concept of bringing the drupa themes to the city and making it possible for people to understand and experience technology has paid off 100 per cent. Thanks to numerous activities Düsseldorf citizens and visitors were able to relate to the trade fair themes.”
DRUPA STICKS TO FOUR-YEAR CYCLE As announced at the midpoint of the exhibition, and despite the visitor lanyards stating that the event will return in 2019, it will in fact stick to its four-year cycle and will be held again in Germany from June 23 to July 3, 2020. With this decision, Messe Düsseldorf is
responding to the numerous demands voiced by exhibiting industry players. “The current drupa, with its outstanding business deals and positive atmosphere, really stands out and has made one thing perfectly clear: its USP are the production lines and are in full operation here,” explained Matthias Dornscheidt. “This is one of the reasons why drupa is such a beacon. Precisely this investment – this is what many representatives of the exhibitor community have assured us – they want to be here in the future. Therefore in the interest of our customers and international markets, drupa will stick to its four-year cycle.”
10 June 2016
www.convertermag.co.uk
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