Investment: £20k-£50k
Franchise Focus A clean sweep
Minster Cleaning Services’ franchisee Kevin Lawley is delighted after winning big at the 2016 bfa HSBC Awards
INVESTMENT LEVEL: £28,225
Kevin Lawley (centre) with bfa chief executive Pip Wilkins (left) and UK head of franchising at HSBC, Andrew Brattesani (right)
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managing director, Mike Parker, said: “Kevin has demonstrated just what can be achieved through a combination of strong management skills and Minster’s comprehensive support package. He has been able to get just the right balance between customer relationship management and new business acquisition by approaching the business in a planned manner with consistent, targeted growth.” Minster has been providing offi ce and commercial cleaning services since 1982 and attracts clients from a broad range of sectors. The market is massive and the size of territories means that there is always ample growth potential, and franchisees can build a successful, valuable business. A bfa full member since 1992, Minster is the country’s biggest and one of the most successful commercial cleaning franchises. Annual turnover is now £37million, taking the average for the 43-branch network to over £850,000. It off ers prospective franchisees a safe and secure future whether they buy a branch resale or choose a new area.
evin Lawley has grown accustomed to receiving awards. Since he joined Minster Cleaning Services in 2011, he’s scooped accolades for
highest banded percentage growth three times, highest Net Promoter Score 2016, 2013 Franchisee of the Year, and now he’s added the 2016 bfa HSBC Franchisee of the Year award (B2B category). The bfa awards are the most prestigious in the franchise sector and recognise the UK’s most exceptional franchisees. After a 30-year career with Lloyds Banking Group, Kevin followed up his long-held ambition to go into business for himself. He realised that a management franchise such as Minster would make best use of his extensive management skills while providing the safest route to business ownership. When he saw that his local Norfolk and Suff olk Minster branch was for sale, it was an opportunity too good to miss. Five years later, he has more than trebled turnover from £420,000 to £1.4million
and his business now has 170 contracts and 180 employees. Thanks to Minster’s expertise in implementing cleaning regimes and practices that meet the requirements of the Care Quality Commission, he has been particularly successful in the healthcare sector with over 40 medical practice contracts. He is now making signifi cant progress in the education sector. Kevin says that the award is recognition of not just his own team but Minster’s highly successful business model: “Well- trained, highly motivated staff , rigorous quality-control processes, managed absence cover and complete fl exibility are the hallmarks of the Minster brand. Our clients have peace of mind from knowing that their cleaning is in the safe hands of experts. What’s more, by off ering a comprehensive range of cleaning services, we can provide all their needs from one reliable and trusted source.” Customer service has been key to
Kevin’s business and referrals from highly satisfi ed customers account for around 60 per cent of new business. Minster’s
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BusinessFranchise.com | December/January 2017
On average, franchisees have been with Minster for 13 years and some longer- serving franchisees are planning to retire in the next few years. There are currently established franchises available for resale in Dundee and Liverpool at a fee of £10,000 plus vat, in addition to the purchase price of the business.
New franchise opportunities include Cambridge, Doncaster, Durham, Leicester, London, Middlesex, Guildford, Peterborough and Swansea. Initial start-up cost is £28,225 plus vat, which covers licence, training, computer software and hardware, stationery, machinery, equipment and materials. In addition, between £40,000 and £60,000 working capital will be needed – fi nance is available from leading banks subject to status.
Minster Cleaning Services Commercial cleaning management
www.minsterfranchise.co.uk minster@minsterfranchise.co.uk 0121 386 1722
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