Event Preview


2017: YEAR OF THE FRANCHISEE


Industry optimism is high ahead of The British & International Franchise Exhibition at London Olympia on 20 and 21 January


T


hose in search of a new start in 2017 should put a visit to the returning British & International Franchise Exhibition at the top of their to-


do list. London’s largest franchise exhibition is a must-attend event for prospective entrepreneurs or anyone hoping to secure an alternative to the nine-to-five. Taking place on 20 and 21 January at London’s Olympia, the event will see fresh ideas emerge and new business partnerships forged – all from a wide variety of franchise opportunities on offer, encompassing a huge range of industry sectors from food to leisure to legal and


accounting business services. The exhibition will showcase over 100 brands – including huge global names such as McDonald’s, Esquires Coffee and Anytime Fitness – as well as a diverse offering of free resources and speaker presentations. In the International Conference, delegates will have access to presentations covering a range of international expansion strategies – all delivered by trade associations, successful brand leaders and highly regarded specialist advisers. For those interested in the food


sector, the famous golden arches of one of the world’s most recognisable


34 | BusinessFranchise.com | December/January 2017


brands beckon. McDonald’s UK recently revealed that one in three of their new franchisee partners is recruited through The Franchise Exhibitions.1 Visitors attending McDonald’s Franchisee Recruitment Insight Sessions – exclusive to The Franchise Exhibitions – will gain the opportunity to meet McDonald’s staff and gain a unique insight into life as a franchisee for this huge global brand. Sponsoring the event for the third year running is global number one franchise Anytime Fitness.2


Bursting onto the UK


scene in 2010, Anytime Fitness is the fastest-growing gym franchise in the world, with over 3,000 gyms serving more than


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