Future proofing tomorrow’s shopping experience


57


media now influencing the entire shopper journey. This presents opportunities for retailers – the Internet Retailer’s Social Media 500 reported that in 2014 the top 500 retailers grew their social commerce sales by 26% to $3.3 billion. Millennials are particularly keen sharers of


information, anything that’s going on in their life and their day-to-day gets shared and shopping is no exception. Whereas generation Xers and boomers are more likely to check prices in store, millennials are more likely to involve social media in the process, whether that means visiting a store’s website or app beforehand or looking at a social stream – or sharing while they shop. Sharing on social is particularly rife in fashion


retail as consumers can’t wait to share their latest look or request advice and reassurance from friends. Diesel & Tommy Hilfiger are great advocates of this and make the process easy for their shoppers. The DigitasLBi Global Survey reported


35% of UK social media users have shared a purchase via their social network and 49% of global social network users who shared a purchase on social did it “just to let their friends know”. The depth and sophistication of the


relationship between social and shopping looks set to develop even further, to get ahead retailers must be the facilitators and make it easy for shoppers to interact and share through their communities.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82