search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
The perfect storm


47


Putting the customer at the centre of all business decisions is the future for successful luxury retail.


who will be buying luxury in years to come looming, it has never been more important to understand what makes the modern consumer tick, their personal values, media consumption habits, what inspires and motivates them and preferred buying behaviours Luxury brands that dedicate time to truly


understand their customers and segment them will find it so much easier to create a relevant, personalised experience, whether it’s using data to assess online behaviour and serve relevant content in emails, or understanding what type of content on a site will show how the brand can enhance their lifestyle. One brand that has truly placed the


customer at the heart of its business decisions is Burberry, which recently changed how it previewed seasonal collections. Burberry is now only showing new collections twice a year, but will also be showing a collection that is less seasonal and more wearable at the same time and allow people to buy those exact clothes almost immediately. Burberry is creating a better experience for customers, and with shows being broadcast online, it’s likely to see a big increase in sales. The future of luxury retail will evolve from


exclusive guest list to open invitation. All who want to come along will be able to access to a brand however they choose, and be greeted with familiarity whether online or in-store. A true understanding of individual customer


groups is the foundation, while using technology in the right way to deliver the shopping experience luxury shoppers really want.


02 Burberry uses iPhone 5s to capture Spring/Summer 2014 runway show


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82