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Millennials versus Grey


Shoppers bridging the retail generation gap


By Stuart Simms chief executive of Fits.me T


his year’s hot consumer group? Undoubtedly millennials. You can hardly move for articles and research studies looking at how retailers can effectively engage with this fi ckle young target audience of ‘digital natives’ and it’s easy to see why. The youth age group are the heartbeat of the High Street,


the pulse of fashion – the ones most clothing brands want to be draping. After all, the youth age group drives fashion- young, energetic, digital and therefore measureable and trackable.


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