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CBI: 50 YEARS OF BUSINESS INNOVATION | A CHANGING SOCIETY


EMBRACING A BUSINESS- FACING OUTLOOK


UNIVERSITY OF HERTFORDSHIRE www.herts.ac.uk


Higher education was, for many years, seen as “education for education’s sake”, a lofty pursuit that was divorced from the reality of industry. Today, more universities, businesses and students acknowledge the need to work towards a common goal, nurturing skills to enhance Britain’s economy. “Being a business-facing university is in our


roots,” says Julie Newlan, Pro Vice-Chancellor at the University of Hertfordshire (UH). “We are built on land donated to create a college for the aeronautical industry. It’s part of our DNA.” UH was named Entrepreneurial University of


the Year in 2010, and sees industry as part of its culture. “We understand that links with industry have to pervade every area,” says Newlan. “It isn’t just about having a fantastic business school – it’s about teaching differently throughout. It’s about really listening to what employers need and embedding that in our programmes. It’s a deeper way of working.” Part of this is connected to the university’s dictum of “learning through application”. To this end, it has a simulated intensive care unit, a mock pharmacy, aircraft and racing car simulators, and a law court that is so realistic it was used to film the BBC drama Silk.


STUDENT-LED INITIATIVES The university also encourages student-run projects. The Heritage Hub, for instance, explores collaborations between academic disciplines and heritage groups, often organising volunteer placements in this growing sector. Recent projects have traced the history of Wheathampstead High Street, focused on papermaking in the Gade Valley and coursed the global rise of Italian-style coffee – the last of which involved animation students, who developed a short film, and graphic design students, who created a logo for local coffee equipment specialists Mulmar. The university also hosts a Careers,


Employment and Enterprise service, which forges strong links with businesses, including Santander, Ocado, Capita, UK Trade & Investment and the NHS. Having recently partnered with Extremis Technology, for example, UH helped to test and validate the performance of hurricane shelters under simulated extreme conditions. “With small and micro businesses, we’re able


to offer support and consultancy, mentoring them on how to take placement students, how to train,


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