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IBS Journal June 2016


15


up to £20 million a year in startup businesses.


Andrew Brem, Chief Digital Officer, Aviva, says: “Insurance and financial services has been stuck in a bygone, analogue era when it comes to engaging with customers – we believe it’s high time to bring the industry into the digital age, for the benefit of customers and insurers alike. Partnering


with Founders Factory gives us an opportunity to work with a highly talented pool of entrepreneurs who can help us identify new opportunities and deliver them. Only by being brave and disruptive can we truly accelerate our digital strategy and ensure we are giving customers what they rightly expect.”


Scott Thompson


Samsung Pay keeps it simple with loyalty add on


and membership cards. S


The new feature can also be used to store the likes of insurance and personal identification details. Customers can launch the Samsung Pay app, select the appropriate card, hold their Samsung Galaxy smartphone screen up to the merchant’s scanner, and scan the card’s barcode.


“With this new feature, Samsung Pay is giving users quick access to their favorite membership and loyalty programmes and making shopping even easier,” says Nana Murugesan, VP of Strategy and Operations for Samsung Electronics America. “Right now, shoppers have several things—credit and debit cards, membership cards, coupons, gift cards—they need to take out of their wallets and scan at the register. Samsung is simplifying the checkout experience by bringing those items to your phone, representing our next step toward a world without physical wallets.”


It’s the latest shot in an increasingly intense mobile payments battle between Samsung, Apple and Google (with the latter unveiling Android Pay in the UK during May). Back in its home country of South Korea, meanwhile, Samsung Pay is leading the way, having completed 1 trillion won ($850 million) of transactions since it launched in August 2015. In April, it became the top m-payments app in the country.


Scott Thompson amsung Pay now accepts US users’ reward


www.ibsintelligence.com


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