Industry Practices
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deserve. When a NHS hospital performs an operation it is reimbursed by the Department of Health. In order to receive the reimbursement a clinical procedural code is created, and once the operation is complete the codes are sent to DofH and the hospital is provided with the necessary money. In terms of technology, if a device is used in the operation then it becomes part of the procedure. This is where Odelle Technology can
Breaking into the UK health market
Bringing health products to the UK market need not be problematic for foreign companies, says Steven Haken of Odelle Technology
H
ealthcare products are restricted by the rules and regulations of the industry, which protect patients and
ensures competences. However this can seem daunting to companies attempting to bring products to market, especially foreign organisations that may not be aware of the U.K’s processes. Odelle Technology is a British company
that guides organisations through the regulatory red tape surrounding medical devices in both the private and public sectors. As experts in the UK Healthcare system they optimise distribution to ensure the best products are brought to market and patients receive the finest possible care. Odelle is experienced in the ways that the NHS deals with new products and technologies and has
successfully worked with Boots, GSK and King’s College, among others. Odelle has placed overseas developed
technologies into UK medtech and life science manufacturers that have enabled efficiencies and new generation products. For the past 11 years Odelle has brought companies into the NHS from countries including Norway, New Zealand, Australia, Scandinavia, Germany, France and USA. Steven Haken of Odelle Technology
explained how the organisation facilitates innovation. “We can help products develop here by introducing foreign companies to the right people. Putting products into NICE (National Institute for Clinical Excellence), the NHS schedules and through clinical trials can take a lot of effort but it is a huge step for increasing distribution. It can take between 6 months and 2 years and we can do this for a fixed price, no matter the time scale.” The NHS Reimbursement Listings
programme allows the most innovative products to reach the audience they
global-opportunity.co.uk
offer assistance. “A hospital can be reimbursed for using certain devices,” says Steven Haken. “Once products have passed certain criteria we will enable new technologies to enter the scheme and a hospital may receive extra funding to use them. This means the new device will be purchased by many hospitals and encourages the NHS to invest in innovation. This can dramatically increase distribution for new-to-market technologies.” As well as products the distribution of
ideas can be facilitated, although these can take longer to commercialise. “We are able to take intellectual property to market. This is taken from Universities including Sheffield, Sheffield Hallam or East Anglia. We can also assist in selling IT solutions, of which there are lots of options in the United Kingdom.” Odelle provides a series of on-the-
ground services, including working directly with NHS Chief Executive Officers, Chief Financial Officers and Clinical Directors, to introduce cost saving technology into the NHS. These include listing companies with dermatological and nutritional products with the Advisory Committee on Borderline Substances (ACBS) in the Department of Health, distributing technology through multiple non-exclusive distributors who then specialise in diverse fields including Primary Care, Tertiary Care, Retail Pharmacy, Wholesale Pharmacy, Clinical Research, Veterinary, and Homecare. The company also sells Healthcare IT
solutions into the UK. Through service improvement techniques and partnering, clients’ systems have been installed into a variety of National Healthcare Services programmes within the United Kingdom. Odelle works with IT Service Directors and CEOs across the NHS, taking a client’s platform and fitting it into the standards, frameworks and governance process within the NHS Health Informatics industry.
Further information
http://odelletechnology.com
Issue 01 | Global Opportunity Healthcare 2015 187
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