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Industry Practices Heythorp Healthcare |


Helping China to meet the challenges of elderly care


Elderly Care specialists Heythorp Healthcare are working to raise the standard of elderly and community care in China


R


ising living standards and improved healthcare across the


globe have helped people live longer, healthier and happier lives. But our rapidly aging populations will also increase pressure on our often creaky, health and care systems – forcing us to find more efficient and cost- effective solutions to meet the challenge of caring for our families in old age. The demographic change seen in China in recent years has made the challenge even greater. With smaller families increasingly unable to provide the standards or quality of care that a frail, sick or dependent elderly relative may need and acute hospitals that look to provide only critical medical support when necessary, the role of elderly and intermediate healthcare services is set to grow significantly to fill the gap between family-provided care at home and the acute care provided at hospital. Heythorp is a British-based company


that focuses specifically on this rapidly- growing intermediate healthcare sector. Heythorp’s Managing Director Dai Dyfed Evans has been active in China for over 20 years and is keen for Heythorp to help China meet the challenge: “We have seen incredible demand for our intermediate healthcare services over the last two years as China continues to grows in wealth and looks to bring its health and elderly care systems closer to that of many developed countries. They have so far lagged behind, but this is beginning to change and Heythorp can help in this.” The company will open its


first healthcare facility in China in joint venture with a large local group in April 2015 and plans to open further health and care centres across the country over the coming years.


global-opportunity.co.uk Heythorp focuses on providing elderly


and intermediate care services that include long and short–term frail elderly care and nursing services, rehabilitation and re-ablement services for those coming out of hospital, care of those with long-term health conditions such as heart or respiratory disease, diabetes or dementia, primary care services for the whole family and a range of other health and wellness services delivered at one of its modern facilities or at the patients’ own homes. Heythorp also provides the extensive yet essential training that health and care professionals need to do their job and to create the conditions for these professionals and newcomers to join and thrive in this important sector. Heythorp recognises the need to


adapt its approach as much as possible to meet the local traditions, language, culture and unique needs of such a large and diverse market as China. “With a more traditional family-based approach to care and a greater focus on traditional medicines and therapies such as acupuncture, there is much that we can learn so it would be hopeless simply to impose the UK’s elderly and intermediate care model on China,” says Evans. “The foundation of


designing and delivering quality health and care services is universal. It starts by employing, training and


motivating the best, highest quality staff. Although many of our staff in China will initially come from the UK, most of our staff will be local people – trained to the exact same UK standards as our UK staff and encouraged to grow and develop their career with us. This will not only help to bridge any cultural gaps but also ensure that the highest quality standards are maintained in the short and longer term at the point of delivery. It is also critical to introduce tried and tested operating systems, clinical governance protocols and the latest digital and tele- health technologies, all of which provide the essential framework in which our staff can work effectively and efficiently”. The British health and care system is seen by many as the best in the world and Heythorp is keen to promote those same standards of elderly and intermediate care services to overseas markets. While demand for Heythorp’s elderly and intermediate care services comes from a number of rapidly emerging markets and Heythorp has looked at projects in regions as diverse as Africa to India, the focus at the moment is very much on China. “China is obviously a massive market


with a great many challenges and opportunities for us to deal with over the coming years,” Evans says. “And while Heythorp will not, on its own, be able to provide services and solutions to more than a small part, we do hope that by setting a high bench-mark for the quality of our own elderly and intermediate healthcare services we can help, in a small way, to show our partners, customers and patients in China what good quality health and care can look like, and in so doing help meet the challenge of raising healthcare standards overall”.


Further information 29 Harley Street, London W1G 9QR Tel: 020 7016 2685 Email: info@heythorphealthcare.com www.heythorphealthcare.com


Issue 01 | Global Opportunity Healthcare 2015 175


Heythorp Healthcare


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