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yword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Medi yword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Medi yword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Medi


by Jairo Gomez Xzito


Chances are you’re reading this article for one of three reasons: • You’re getting website traffic but aren’t converting this traffic into leads.


• You want to improve the quality of your traffic to maximize the investment in your website.


• You’ve just redesigned your website, and you are looking to increase targeted website traffic.


Our goal is to not only provide actionable tips to help you attract the right traffic but also to make sure you have the right found- ation for success. Before we dive in, it’s imperative for you to uncover, understand and establish strategic objectives and a well- defined buyer persona. With these in place, youwill be able to develop an effective marketing plan.


Keyword research serves two purposes: • It helps visitors and prospects understand if your website contains the information they need as they scan for the key- words they have searched for.


• It helps search engines understand the purpose of your web pages to appropriately match them with search queries.


Action plan: • Create two lists: one with the keywords you would like to utilize on your web pages and the other one with keywords for your blog, which you’ll need for future posts.


• Read each web page’s content and identify at least two keywords that are most relevant to the overall page content.


• Find the ranking difficulty and monthly search volume for each keyword. If the specific keywords you have selected don’t meet the criteria mentioned above, search for variations or closely related keywords.


The purpose of optimizing your web pages using target key- words is to ensure that they are formatted correctly for index- ing by the search engines, so they can be found by your prospects.


Action plan: • Ensure that your keywords are in your page title, meta descrip- tion, URL, headline tags, page content and image alt tags for all your current pages.


• Develop and optimize any new pages that need to be created for additional keywords.


yword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Medi


yword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Medi Vol. 3 Issue 6 | 25


Layout Design by Kate Hanley


* Ikea


Do you think that people in your industry don’t read blogs? Blog- ging activities will bring more organic visitors to your website. We recommend that you publish at least two or three blog articles per week, but you can start by blogging once a month.


Action plan: • Ensure that your blog is set up and integrated with your website. • Create a blogging calendar to keep track of published content. • Using the keywords you found in Tip #1, write and publish blog articles.


• Ensure your blog has an image, a call to action, and bold, impor- tant, compelling text.


Social channels provide an excellent opportunity to promote your content and bring it to the qualified traffic that is searching for it through the available social channels.


Action plan: • Promote blogs posts on your social media accounts. • Keep in touch with your audience by asking questions and responding to any interactions.


• Invest time in growing social channels.


Measuring the effectiveness of your traffic-growth strategies is imp- ortant for making improvements. You will want to analyze how well your strategic keywords are working to help people find your site, how your social engagements are performing, and how you are progressing toward your traffic-growth goals.


Action plan: • Understand how your efforts have affected traffic growth. You can use Google Analytics or other traffic analysis software.


• Review your social interactions to discover how you can drive more traffic to your website.


• Based on your analysis, make adjustments to your traffic-gener- ation efforts to ensure you’re on track to reach your traffic- growth goals.


Attracting qualified web traffic might seem overwhelming at first, but the payoff will be well worth the effort. More qualified traffic means more qualified leads, and soon the sales manager will become your best friend. See more at: www.xzito.com


eyword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Med eyword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Med


eyword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Med eyword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Med


Keyword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Media


Keyword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Media


Keyword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Media


Keyword Research On-Page Optimization Blogging Social Media Keyword Research On-Page Optimization Blogging Social Media


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