On line
a petite hangtag, smartly die-cut showcasing two Classic Linen shades and sporting a foil stamp & ribbon loop.
On Demand reinforcing the power of paper as a haptic delight, featuring a cute little folding box on Environment Grocer Kraft 100#C, resembling an oven paired with a sweet recipe card featuring chocolate scented ink printed on Stardream Silver 105#C.
On trend
a fun little trend brief touting the power of paper in mixed media campaigns featuring Esse Pearlized White 84#C and Eames Vellum Solar White 100#T sporting a lot of ink.
On target demonstrating the power of paper yet again with stats from direct mail campaigns printed on Starwhite Natural 80#C inside a sweet little 6 Bar envelope.
On time emphasizing Neenah’s paper availability this is a great example of a stunning holographic copper foil on Classic Crest Epic Black 130#DTC.
on point illustrating the importance of the unveiling process, this a fab little sample of a gift card holder + gift card. Yes, Neenah has a product that can be used as an actual gift card — Neenah Paper Card! The sleeve features silver metallic on Classic Crest Avalanche White Stipple 100#C with die-cuts and houses ImageMax card PC 40 White 28 PT. (super thick) sporting gorgeous white pearl & black foils.
On paper
highlighting the tactile importance of paper and its magical powers, this sample on Stardream Coral 81#T sports begged to be touched red flocking.
On production because all of these details are just too much for any one to remember precisely, they’ve made it super easy with a handy little 4 page card detailing all the production notes.
Designed by the team at Design Army in Washington D.C., Neenah has produced the mother of all mill promotions. This one is in pretty limited availability, so if you’re involved in a packaging project hunt down your Neenah rep and beg them for this sample. In the meantime, keep collecting those print samples — you never know when you’ll land that dream project and have just the perfect technique in mind for it.
Layout Design by Lisa Malm Vol. 3 Issue 6 | 23
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