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Top seo


by Chris Sheehy Sidewalk Branding


Quite often, the small talk we have with the businesses we meet as well as with our industry colleagues revolves around the current state of SEO best practices.


From SEO experts to DIY SEO dabblers, everyone seems focused on making 2015 the year of discovery for small business.


For us, January has always been a time to reassess our client strategies for the upcoming year. This is when we take both a retrospective assessment of what has worked in 2014 as well as a futures look of what we think will impact small business visibility on search engines in 2015.


The following SEO tips are what we predict we will be prescribing to our clients for the upcoming year (or at least until the next algorithm change). We didn’t list them in any particular order, so while you read along try to envision how your business stacks up against these objectives.


Here’s hoping you discover yourself in 2015!


Citation Building A citation is any mention of a business’s (complete) contact information, and for local businesses it’s one of the most important elements for local discovery. Citation building (think Yelp, Google Plus, YP.com) not only offers a direct link to your business, but it plays a vital role in quantifying your business contact information building online brand recognition and authority.


Content Marketing Creating and sharing stories that drive purposeful action or provides intentful branding shouldn’t happen by chance or


Trends for 2015


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