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power of Paper

by Jill DiNicolantonio Parse & Parcel

One of the perks of my job is that I get to see some pretty amazing paper promotions.

Over the years I’ve amassed quite a collection of fab samples showcasing every print technique imaginable. I refer to my sample library often, especially when a designer asks to see something special. The one area of my stash that is in hot demand these days is luxury packaging. It seems everyone with a new business or product is embracing the tactile medium of paper as a means of differentiating their brand. There’s tons of great info online about haptics (the science of touch), but to me there is nothing quite like experiencing the real thing. I always thought it would make so much sense to just have one really well executed packaging piece that highlights paper as an essential part of packaging design. So when I opened the new Neenah packaging promotion — The Power of Paper: On Neenah, I almost passed out.

Let me just say, this is one piece every designer, print rep or paper enthusiast needs to have in their sample library. At first glance you notice it’s shape, resembling a milk carton, the cleverly designed outer carrier features Neenah’s folding board product in 100PC White 24 PT. — nice and hefty. But we’re just getting started. After removing the outer sleeve you are greeted with a colorfully wrapped set up box begging to be touched. The lid features the shimmery Stardream in Rose Quartz Text sporting the their logo in a shiny silver foil. The base shows the versatility of Neenah’s flagship Classic Crest brand in Avalanche White featuring the signature Neenah “N” flooded with bold colors on two sides and within a subtler dot pattern design on the others. Now if this was all there was to the promo, I’d be thrilled - but wait, there’s more…

Upon the box unveiling, I am greeted with a fab little packaging sample for a fictitious fragrance, ONIT eau de perfume (get it?) produced on Eames Solar White Canvas 120#DTC printed with five PMS colors + black featuring a copper foil — LOVE, LOVE, LOVE IT!! As if that wasn’t enough of a presentation, it’s propped up on a box holder and back drop made out of Starwhite Tiara 130#DTC Vellum featuring a blind emboss. Oh and all of this sits inside an insert on Neenah’s Folding Board Deep Black in 18PT. At this point I stopped processing all other stimuli — I was on complete sensory overload.

After I picked my jaw up off the floor and removed the perfume box, I realized that not only was that box holder on Starwhite Tiara a nice little backdrop, but also served another purpose — it housed an entire portfolio of packaging print samples! Featuring eight tabbed out sections cleverly playing off the “on” theme:

22 | Rhode Island Creative Magazine

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