Travel News July/August 2019
‘TWENTIES’ PREFER GOING ON HOLIDAY WITH PARENTS...
First Choice confi rms ‘boomerang’ trend M
IRRORING the “boomerang” trend of young adults moving back home with their parents, research from leading holiday brand First Choice has found that twenty-somethings are making similar choices when it comes to their travel partners – with over three quarters (79 per cent) choosing a holiday with their parents, over a break away with their mates. The study of young adults aged 20 – 30 found that a quarter (23 per cent) pick a holiday with mum and dad to help relieve their bank balances, and nearly one in fi ve (18 per cent) use what they save on parent-funded family holidays to have additional holidays throughout the year with friends and partners.
The research found that three quarters (75 per cent) of parents covered some of the costs for their adult child to join them on a multi-gen holiday, with ‘the bank of mum and dad’ forking out an average of £371 per adult child. However nearly a third (29 per cent) said they funded the entire holiday, all expenses paid. But it’s not just to save money – a quarter (24 per cent) admitted to holidaying with mum and dad so they can enjoy the fi ner things in life, experience a more “luxury” hotel, or explore a new or exotic location they would otherwise not have been able to aff ord. With nearly half (43 per cent) of young adults having already enjoyed a holiday with their parents in the past year alone, the study reveals further reasons for this growing trend.
Two thirds (62 per cent) said they wanted to spend quality time with the family, with one in fi ve confessing they actually prefer a break away with their parents to their pals.
Over a quarter (27 per cent) of the always-on generation confessed to choosing to holiday with their parents to avoid the pressures of having to party or “look good” on a holiday with friends.
A further 21 per cent said they picked a family getaway for ease, as it all just gets booked and arranged for them, with one in fi ve choosing parents over pals so they can relax and truly be themselves (with no pressure to chit chat!)
It also seems that the “boomerang” generation are helping their parents to become more adventurous with their holiday choices, with a third of parents (34 per cent) saying they’ve tried an exotic or long haul destination thanks to the infl uence of their adult children – with the USA, Egypt, Thailand and Croatia topping the list of destinations they are considering or have been to, in place of old favourites such as Spain and France. Following last year’s appointment as the First Choice ‘Braggage Handlers’, Love Islanders Chris Hughes and Kem Cetinay are leading the celebrity charge, holidaying with their mums over their mates on a recent getaway in Egypt. Emulating the multigenerational travel trend, the families jetted off to the all-inclusive Jaz Aquamarine Resort in Egypt to take part in a series of brag worthy challenges.
Katie McAlister, Chief Marketing Offi cer for First Choice, said: “It’s really interesting to see just how many young Brits are choosing to holiday with their parents, to reconnect and spend quality family time together. We are seeing more families than ever looking to travel together, taking the opportunity to explore far fl ung locations and try out exciting activities as a family. We pride ourselves on off ering all-inclusive holidays to suit everyone, no matter the family set-up – jam packed with legitimate reasons to brag. We’re thrilled to have Chris and Kem back on board this year to show holidaymakers how to have the ultimate brag-worthy holiday, but this time with their mums in tow, making it a real family aff air.”
In line with the multi-gen trend, First Choice
has identifi ed new ‘Brag Broods’, aligned to guest personality types and holiday needs to help travellers fi nd the perfect trip to suit their individual family setup – all with a brag guarantee: Grown-up gang – this tribe might not live together any more – the kids have moved out – but that doesn’t stop them going away as a family. Forget kids’ clubs and splash parks, these guys like to catch up over cocktails and beers at the bar, and spend their evenings trying tasty dishes at the à la carte. Fidgety families – this lot aren’t about the fl y-
and-fl op – they make their memories on action-packed adventures. From scuba diving to cycling, from jet- skiing to tennis, it’s go-go-go for this thrill-seeking lot. But when the kids are asleep, it’s time to relax, unwind and enjoy the entertainment.
From babies to Baby Boomers – age is just a
number to these families, who like to take at least three generations on their holidays. Babies and toddlers are often looked after by Gran or Grandad while parents are free to relax, hitting the spa and adults-only pools. Backpackers with babies – these babies and toddlers are notching up their passport stamps in their fi rst years on the planet – having little ones doesn’t stop these parents from going on adventures abroad. You’ll fi nd them in family-friendly resorts that make it easy to travel with tots in tow.
Globetrotting grandparents – this tribe’s made up of older grandchildren treating their favourite grandparents to a week in the sun. Long breakfasts and leisurely beach walks are on the agenda for this lot on their relaxing week away.
To watch the #BragRace unfold with Chris and Kem, and to discover what holidaymaker tribe you fi t into visit:
www.fi rstchoice.co.uk/bragrace Top 10 reasons why young holiday makers are holidaying with parents:
To spend quality time with my family; To save money; Because they are nostalgic for past family holiday memories; For ease, as it all gets booked and planned; So they can truly be themselves - no pressure to chit chat; Because they prefer to holiday with parents over their friends; So they can aff ord to have multiple holidays during the year; To enjoy a nicer experience - such as fancy restaurants and day trips; To experience a more luxurious hotel, compared to what they could aff ord; They would feel guilty if they didn’t.
Portugal takes Europe’s leading destination title
PORTUGAL was awarded the showpiece Europe’s Leading Destination Award at the 2019 World Travel Awards Europe Gala Ceremony for the third consecutive year.
Held at the Belmond Reid’s Palace in Madeira, Portugal was once again recognised for its emerging infl uence at the pinnacle of the European travel industry by taking home the biggest honour of the evening. The capital city, Lisbon, was awarded Best European City Break Destination and Best European Cruise Port, whilst The Algarve was successfully distinguished as the Best European Beach Destination owing to its ongoing popularity as one of the beach capitals of Europe.
In addition to this, the stunning Atlantic paradise of Madeira, the hosts of this year’s awards, was named as the Best Island Destination, TAP AIR Portugal was voted both Europe’s Leading Airline to Africa and Europe’s Leading Airline to South America. Other coups included Europe’s Leading Tourist Board for Turismo de Portugal before the events showpiece award was given to the country to round up a successful showing – fi ttingly rounded up by a magnifi cent fi rework display to make the opening of the Atlantic Festival, a series of events during Madeira’s summer season.
Bigger discounts to boost bookings
UK TRAVELLERS are being enticed to book with bigger discounts for their 2019 package holidays compared to a year ago, according to a new survey. Discounts for 10 popular holiday destinations are at least 15 per cent bigger than they were this time last year, with discounts at one destination 59 per cent higher than 2018.
Online travel agent Holiday Hypermarket analysed average discount levels for popular package holiday locations in 2019 and compared them to savings in 2018. Montenegro saw the biggest increase in average discounts for package holidays in 2019, followed by Tunisia and Bulgaria. The average discount for bookings to Montenegro was 59 per cent higher than the same period in 2018. The average saving for Tunisia was 43 per cent more than last year, with Bulgaria seeing the value of discounts grow by 34 per cent.
A First Choice survey reveals that more and more Twentysomethings prefer to go on holiday with their parents rather than their mates (see story left)
More Helsinki fl ights from Dublin
FINNAIR will add more fl ights from both Edinburgh and Dublin to meet increased demand during the winter.
As a result, the airline will operate up to six weekly
fl ights to Helsinki from Edinburgh and up to nine weekly fl ights from Dublin, with connections to services across Asia and the Far East departing in the afternoon and evening.
Andrew Fish, Finnair General Manager UK, Ireland and Benelux, said: “The UK and Ireland are key markets for Finnair so we know our customers will appreciate extra fl ights and more seats on services from Edinburgh and Dublin.
“We are adding nearly 10 per cent more capacity to the Edinburgh route, which equates to 25 additional fl ights. Throughout the winter period, our Dublin customers can benefi t from an extra 13 per cent - or 168 - fl ights in total, adding 13,561 additional seats between Dublin and Helsinki.
“The capacity boost enables Finnair to off er even
more fl exibility and easier network connections for our customers travelling from Scotland and the Republic of Ireland to destinations across the Far East and Asia, including our new fi fth Japanese service to Sapporo launching on December 15.” * LEADING ferry company Stena Line has launched Kids Go Free which off ers families the opportunity to save on trips across the Irish Sea via the Belfast-Cairnryan, Belfast-Liverpool, Dublin- Holyhead and Rosslare–Fishguard routes. Kids Go Free, which allows children up to 15 years of age to travel free, can be booked online now on all Stena Line sailings. “With spacious ships, ease of loading up the car and setting off on an adventure, Stena Line takes the stress out of travelling. The Kids Go Free off er not only reduces travel expense but allows kids to have just as much fun on the journey as they do at the destination”, says Orla Noonan, Stena Line’s Travel Commercial Manager, Irish Sea North.
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