the music week... Welcome to Spice up your pop life
It was quite a week for what used to be known as Girl Power, as the Spice Girls reunion and Music Week’s Women In Music Awards coincided. Indeed, it was almost like the ’90s really did happen as the Spice Girls careered through radio and TV studios, creating such a buzz for their UK tour that some people barely noticed that Victoria Beckham, the artist formerly
known as Posh Spice, wasn’t actually involved.
But, in fact, the business – particularly the pop business – has completely changed since Spiceworld’s heyday. A one-off UK tour is one thing, but if the project is to have legs beyond that – and the Spice insiders we spoke to are keen that it does – it will be interesting to see how they adapt to a landscape dominated by streaming and social media. By partnering with Modest, XIX have ensured they have plenty of pop
nous to supplement the group’s legacy. But there are few precedents for a pop group returning and being as culturally relevant as they once were. Even Take That’s all-conquering comeback came at a time before streaming had taken over, and they have had to work hard to stay at pop’s contemporary heart ever since.
In fact, the Spice Girls’ central message of female empowerment chimes perfectly with 2018, and the spike in streams since the tour announcement shows that the name still resonates with modern pop consumers. But if their return turns into more than a one-off, UK only jaunt, it will be a fascinating litmus test for what can be done with a legendary act in the modern era. Fail, and the stranglehold of anonymous streaming bangers might last forever. Succeed, and pop with personality could make a comeback. It’ll be zig-a-zig-ahs all round.
Mark Sutherland, Editor
mark.sutherland@
futurenet.com
12.11.18 MusicWeek
frontline
04 The Big Story The Spice Girls return! 06 News 10 The Playlist 11 On The Radar Coming of age with Scottish songwriter Lewis Capaldi 12 Sync Story 14 Hotshots
features
16 regulars 38 Hitmakers
Tanita Tikaram on ’80s classic Good Tradition 41 Charts 59 Archive
Cover story MPA supremo Jane Dyball opens up
19 Women In Music 2018 Celebrating the careers of the
winners from this year’s show 40 Viewpoint
Gender diversity consultant Claire Singers discusses the pay gap
60 MusicWeek
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EDITOR Mark Sutherland
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DEPUTY EDITOR George Garner
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