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TWEETS OF THE WEEK
The past seven days in 280 characters
@NadiaCTRL Wow! I can’t believe I’m on the cover of
@musicweek for the Roll Of Honour 2018 alongside some incredible inspiring women. (Nadia Khan, CTRL Management) Tuesday, November 6
@ColumbiaUK Another day, another slay! Congrats to our Head Of Publicity
- the one and only @Taponeswa - for being inducted to the #WomenInMusic Roll of Honour (Columbia Records UK) Tuesday, November 6
@sammyandrews Emma Banks is such an inspiration. Beyond pleased and proud
to see her recognised as the first female to ever be presented the #MITsaward (Sammy Andrews, Deviate Digital) Monday, November 5
@AbbieAbbiemac Mate, I’m on the front cover of Music Week! Buzzing to be
selected for the Women In Music Roll Of Honour (Abbie McCarthy, BBC Introducing) Monday, November
@jamesrfarrelly Nice to see my return to Twitter after a break resulted in
an @MusicWeek top tweet about being shat on. (James Farrelly, Ministry Of Sound) Monday, November 5
@BanquetRecords overheard just now: “Are vinyls for
musicians who don’t make it on YouTube?” (Banquet Records) Wednesday, November 7
@yemiabiade If Kanye doesn’t name an album Yéthoven, it’s a
missed opportunity (Yemi Abiade, XL Recordings) Friday, November 2
@sleafordmods The ‘irresistible’ range of crisps in Co-Op is better
than Led Zeppelin 3 (Sleaford Mods, artist) Wednesday, November 7
@Dave_Rowlinson Important, at my age, to not accidentally catch
a glimpse of yrself in the mirror at a Jon Hopkins show (Dave Rowlinson, London In Stereo) Friday, November 2
@oliviaspitfire I wouldn’t want to go back to 20 years ago either Vikki B. Except
mine involved tampon sized roll ups & sneaking out the window, which is slightly less glam & profitable (Olivia Hobbs, Blackstar Ldn) Monday, November 5
#1 TWEET
@OfficialMelB Having tea with my girls right now yippeeee @EmmaBunton @GeriHalliwell
@melaniecmusic yipppeeee #girlpower #90s (Melanie Brown, Spice Girls) Monday, November 5
James Lee
How did you break into the industry?
I started off by securing a year in industry placement at Warner Music Group within the D2C department. I really enjoyed my time there and straight away I decided that I wanted to get into music. So, I went back to university to finish off my studies and then I went straight into a role at Universal Music Group working in the D2C team. It’s great to work in an industry that you have so much passion for.
Why is E-Commerce important to the music industry?
We live in a world where people are shopping online for everything. We know there is massive competition out there, so we want to give our fans and customers a great shopping experience when they visit our stores, the opportunities are endless in giving them a completely seamless ride, from when they arrive, right to the checkout page. We also want to make sure we are giving our customers exclusive product offerings that they cannot get on any other online store, such as signed items or coloured vinyl.
What is the number one benefit of D2C?
Working directly with the artists, management and labels is probably the number one benefit. We can all work together to grow a shared vision for
In association with
Senior E-Commerce & CRM Manager, Island Records/The Sound Of Vinyl @realjameslee
RISING STAR frontline
The biz’s brightest new talents tell their stories
James Lee: “Who said vinyl was dead?”
The Music Market, industry recruitment specialists, recognising future leaders and innovators today!
the store. In a chart battle, we can really make a difference in getting the artist to that No.1 spot. I also manage an online vinyl store. We specialise in limited, coloured and exclusive vinyl including boxsets. Who said vinyl was dead!
What has surprised you most about the music industry so far? The comeback of the cassette! Who’d have predicted that one, I know I wouldn’t have a few years ago. The number of artists now selling a cassette on their official stores is phenomenal. I am now pitching the idea of a cassette to artist managers and the commercial team here at Universal because they are working. I don’t think anyone is playing them, it’s more of a collector’s piece. I don’t know anyone who has a tape deck. On the campaigns I work on, I am trying to drive physical sales, so it’s great that it’s working for us. BRB, off to buy a tape deck!
What is your dream music industry job?
I have lucked out in what I am doing right now. I get to work on campaigns for artists that I love, such as The Weeknd, Drake and Post Malone. I love the idea of working with artist managers and the commercial team at Island on pitching ideas of merchandise. Bringing a product idea to life physically is exciting. If it sells well, then I know we have done a good job.
JAMES’ RECOMMENDED TRACK: Drake – Nonstop
ARE YOU A RISING STAR? Under 30? Making a name for yourself? Email Ben Homewood at
ben.homewood@futurenet.com to appear here...
musicweek.com 12.11.18 Music Week | 07
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